Hind Abdullah Naser
Biographic Data
| ID | 8582960 |
|---|---|
| NAME | Hind Abdullah Naser |
| GIVEN NAMES | Hind Abdullah |
| FAMILY NAME | Naser |
| SIGNATURE | NASER H A |
| AFFILIATIONS | An-Najah National University |
| ORCID | 0009-0002-7919-257X |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Artificial Intelligence in Public Relations and Strategic Communication
The recent rise of artificial intelligence (AI) has sparked interest among scholars in various fields, particularly public relations (PR) and strategic communication (SC). As the digital landscape evolves and competition intensifies, integrating AI technology into PR and SC practices becomes increasingly essential. This study aims to identify factors influencing AI adoption in PR and SC agencies using the technology–organization–environment (TOE)…
No prominent works on this page.
Artificial Intelligence in Public Relations and Strategic Communication
The recent rise of artificial intelligence (AI) has sparked interest among scholars in various fields, particularly public relations (PR) and strategic communication (SC). As the digital landscape evolves and competition intensifies, integrating AI technology into PR and SC practices becomes increasingly essential. This study aims to identify factors influencing AI adoption in PR and SC agencies using the technology–organization–environment (TOE)…
Competitive advantage (1 work) · Competitive Intelligence (1 work) · Digital Marketing and Social Media (1 work) · Organizational and Employee Performance (1 work) · Organizational Behavior (1 work) · Public Relations and Crisis Communication (1 work) · Structural equation modeling (1 work) · Survey data collection (1 work)