Jerome Jacobson
Biographic Data
| ID | 85836 |
|---|---|
| NAME | Jerome Jacobson |
| GIVEN NAMES | Jerome |
| FAMILY NAME | Jacobson |
| SIGNATURE | JACOBSON J |
| AFFILIATIONS | University of Toronto |
| ORCID | 0000-0002-1371-1077 |
| VERIFIED | Yes |
| TOTAL WORKS | 22 |
| TOTAL CITATIONS | 37 |
| AUTHOR COUNT | 22 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1970 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 3 |
Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing
This research investigates the role played by influencer relations professionals-also known as influencer intermediaries-in driving upfront and compliant disclosure of sponsorships in influencer marketing. Using semistructured interviews with 21 influencer relations professionals in Canada, the research identifies how influencer intermediaries can support sponsorship disclosure in three areas: (1) legal contracts and statements of work, (2) forma…
Rollin’ papers: Newspaper coverage of cannabis legalization in Canada
With Canada becoming the first G20 country to legalize the recreational use of cannabis, there has been increasing interest in the emergence of this new marketplace. Newspaper framing helps to shape public opinion on legalization and news sources play a role in determining how the public perceives the use of cannabis. This research analyzes how mainstream newspapers reported on the legalization of recreational cannabis in Canada in the years befo…
Sponsorship Disclosure in Social Media Influencer Marketing: The Algorithmic and Non-Algorithmic Barriers
The growth of social media influencer marketing has created sophisticated opportunities for deceptive marketing practices to proliferate online. While sponsorship disclosures alert consumers to the commercial nature of social media content and are required in different jurisdictions around the world, many influencer ads do not incorporate disclosures that comply with applicable laws. Building on Bourdieu's theory of field as the theoretical lens,…
Sustainable fashion social media influencers and content creation calibration
Given the rise of social media, social media influencers have become an essential part of marketing agencies’ strategies. Advertisers seek to leverage influencers’ large community of followers who place trust in influencers’ recommendations. This trust makes the use of influencer marketing a powerful tool for advertisers. With increasing consumer interest, the sustainable fashion industry has grown and social media influencers are being leveraged…
Pup-ularity contest: The advertising practices of popular animal influencers on Instagram
Using Facebook to promote the uptake of colorectal cancer screening
Facebook users prefer social media messages for CRC that have a positive or reassuring tone, are educational, and that have a credible ad sponsor. Campaign planners should proceed with caution when considering messages that use humor or a fearful tone to avoid undermining their campaign objectives
Cybervetting job applicants on social media: The new normal
With the introduction of new information communication technologies, employers are increasingly engaging in social media screening, also known as cybervetting, as part of their hiring process. Our research, using an online survey with 482 participants, investigates young people’s concerns with their publicly available social media data being used in the context of job hiring. Grounded in stakeholder theory, we analyze the relationship between you…
Cybervetting and the Public Life of Social Media Data
The article examines whether and how the ever-evolving practice of using social media to screen job applicants may undermine people's trust in the organizations that are engaging in this practice. Using a survey of 429 participants, we assess whether their comfort level with cybervetting can be explained by the factors outlined by Petronio's communication privacy management theory: culture, gender, motivation, and risk-benefit ratio. We find that…
Networked Influence: An Introduction
We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what 'influence' means in our current, compl…
Journalists’ Use of Social Media to Infer Public Opinion: The Citizens’ Perspective
Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data are being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weig…
Social Media for Social Good or Evil: An Introduction
In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake news, and Russian troll farms, much of optimism toward social media has waned in favor of skepticism, fear, and outrage. This special issue critically explores the question, 'Is social media for good or evil?' While good and evil are both moral terms, the…
Aging with Technology: Seniors and Mobile Connections
This research tells a story of age, aging, and evolving with mobile technologies in a single Canadian community. Using data from 2005 and 2012, we critically analyze seniors’ use of mobile technologies by applying Taylor’s information use environment. The article seeks to understand the influence of context in studying user behaviour vis-à-vis a) device ownership, b) communication practices, and c) technology preferences. Findings suggest that wh…
Social Media and Society: Introduction to the Special Issue
As a scholarly domain, social media research has come a long way since the term "social media" first appeared in the literature in the early 2000s. Since then, researchers across disciplines have been actively examining the impact of social media on society. According to Web of Science, there are currently over 19,000 academic articles that include the term "social media." This special issue of American Behavioral Scientist adds to this rapidly g…
Understanding communities in an age of social media: The good, the bad, and the complicated
Not only does this special issue of Information, Communication and Society bring you seven fascinating articles, it also brings together contemporary thinking about community and social media. The
Movember: Twitter Conversations of a Hairy Social Movement
Movember is an annual 'month-long celebration of the moustache' where men grow a mustache and raise money in the largest philanthropic endeavor for men's health. Movember is predominantly an online campaign, and consequently, participants have actively embraced social media; this is evidenced in the 1,879,994 tweets collected during Movember 2012 in this research project. This article presents an analysis of Movember that examines how individuals…
Hungry for the Job: Gender, Unpaid Internships, and the Creative Industries
This paper examines the experiences of young Canadian women working in Toronto and New York who have undertaken unpaid internships in the creative sector. Interviews focused on their internship experiences, ability to secure paid employment, knowledge of the legal status of unpaid internships, and familiarity with emergent activism against unpaid internships. Findings reinforce the class-based privilege of unpaid internships in the creative secto…
Authentic: The Politics of Ambivalence in a Brand Culture
Recent Developments in South Asian Prehistory and Protohistory
Five years ago, the dean of Indian prehistory, H. D. Sankalia, wrote, . . . in a sense Indian prehistory is where the European was in 1860 (180, p. 13). If that was an excessively critical assessment of the state of the art in 1974, it certainly cannot be applied to Indian prehistory-or protohistory -in 1979. Today there are few world areas of comparable size where knowledge of the ancient past is growing so rapidly and over so broad a geographic…
Archaeology: Radiocarbon and Indian Archaeology. D. P. Agrawal and A. Ghosh : Prehistoric Chronology and Radiocarbon Dating in India. D. P. Agrawal and Sheela Kusumgar : Radiocarbon Dates and Indian A…
Responses to ‘Requests for Papers
Archeology: The Roots of Ancient India: The Archaeology of Early Indian Civilization. Walter A. Fairservis
On Paleolithic Occupation Floors in India
Journalists’ Use of Social Media to Infer Public Opinion: The Citizens’ Perspective
Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data are being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weig…
Hungry for the Job: Gender, Unpaid Internships, and the Creative Industries
This paper examines the experiences of young Canadian women working in Toronto and New York who have undertaken unpaid internships in the creative sector. Interviews focused on their internship experiences, ability to secure paid employment, knowledge of the legal status of unpaid internships, and familiarity with emergent activism against unpaid internships. Findings reinforce the class-based privilege of unpaid internships in the creative secto…
Recent Developments in South Asian Prehistory and Protohistory
Five years ago, the dean of Indian prehistory, H. D. Sankalia, wrote, . . . in a sense Indian prehistory is where the European was in 1860 (180, p. 13). If that was an excessively critical assessment of the state of the art in 1974, it certainly cannot be applied to Indian prehistory-or protohistory -in 1979. Today there are few world areas of comparable size where knowledge of the ancient past is growing so rapidly and over so broad a geographic…
Movember: Twitter Conversations of a Hairy Social Movement
Movember is an annual 'month-long celebration of the moustache' where men grow a mustache and raise money in the largest philanthropic endeavor for men's health. Movember is predominantly an online campaign, and consequently, participants have actively embraced social media; this is evidenced in the 1,879,994 tweets collected during Movember 2012 in this research project. This article presents an analysis of Movember that examines how individuals…
Networked Influence: An Introduction
We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what 'influence' means in our current, compl…
Sponsorship Disclosure in Social Media Influencer Marketing: The Algorithmic and Non-Algorithmic Barriers
The growth of social media influencer marketing has created sophisticated opportunities for deceptive marketing practices to proliferate online. While sponsorship disclosures alert consumers to the commercial nature of social media content and are required in different jurisdictions around the world, many influencer ads do not incorporate disclosures that comply with applicable laws. Building on Bourdieu's theory of field as the theoretical lens,…
Social Media for Social Good or Evil: An Introduction
In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake news, and Russian troll farms, much of optimism toward social media has waned in favor of skepticism, fear, and outrage. This special issue critically explores the question, 'Is social media for good or evil?' While good and evil are both moral terms, the…
Archeology: The Roots of Ancient India: The Archaeology of Early Indian Civilization. Walter A. Fairservis
On Paleolithic Occupation Floors in India
Responses to ‘Requests for Papers
Archeology: The Roots of Ancient India: The Archaeology of Early Indian Civilization. Walter A. Fairservis
Archaeology: Radiocarbon and Indian Archaeology. D. P. Agrawal and A. Ghosh : Prehistoric Chronology and Radiocarbon Dating in India. D. P. Agrawal and Sheela Kusumgar : Radiocarbon Dates and Indian A…
Recent Developments in South Asian Prehistory and Protohistory
Five years ago, the dean of Indian prehistory, H. D. Sankalia, wrote, . . . in a sense Indian prehistory is where the European was in 1860 (180, p. 13). If that was an excessively critical assessment of the state of the art in 1974, it certainly cannot be applied to Indian prehistory-or protohistory -in 1979. Today there are few world areas of comparable size where knowledge of the ancient past is growing so rapidly and over so broad a geographic…
Authentic: The Politics of Ambivalence in a Brand Culture
Hungry for the Job: Gender, Unpaid Internships, and the Creative Industries
This paper examines the experiences of young Canadian women working in Toronto and New York who have undertaken unpaid internships in the creative sector. Interviews focused on their internship experiences, ability to secure paid employment, knowledge of the legal status of unpaid internships, and familiarity with emergent activism against unpaid internships. Findings reinforce the class-based privilege of unpaid internships in the creative secto…
Understanding communities in an age of social media: The good, the bad, and the complicated
Not only does this special issue of Information, Communication and Society bring you seven fascinating articles, it also brings together contemporary thinking about community and social media. The
Movember: Twitter Conversations of a Hairy Social Movement
Movember is an annual 'month-long celebration of the moustache' where men grow a mustache and raise money in the largest philanthropic endeavor for men's health. Movember is predominantly an online campaign, and consequently, participants have actively embraced social media; this is evidenced in the 1,879,994 tweets collected during Movember 2012 in this research project. This article presents an analysis of Movember that examines how individuals…
Aging with Technology: Seniors and Mobile Connections
This research tells a story of age, aging, and evolving with mobile technologies in a single Canadian community. Using data from 2005 and 2012, we critically analyze seniors’ use of mobile technologies by applying Taylor’s information use environment. The article seeks to understand the influence of context in studying user behaviour vis-à-vis a) device ownership, b) communication practices, and c) technology preferences. Findings suggest that wh…
Social Media and Society: Introduction to the Special Issue
As a scholarly domain, social media research has come a long way since the term "social media" first appeared in the literature in the early 2000s. Since then, researchers across disciplines have been actively examining the impact of social media on society. According to Web of Science, there are currently over 19,000 academic articles that include the term "social media." This special issue of American Behavioral Scientist adds to this rapidly g…
Journalists’ Use of Social Media to Infer Public Opinion: The Citizens’ Perspective
Journalists increasingly use social media data to infer and report public opinion by quoting social media posts, identifying trending topics, and reporting general sentiment. In contrast to traditional approaches of inferring public opinion, citizens are often unaware of how their publicly available social media data are being used and how public opinion is constructed using social media analytics. In this exploratory study based on a census-weig…
Social Media for Social Good or Evil: An Introduction
In the heyday of social media, individuals around the world held high hopes for the democratizing force of social media; however, in light of the recent public outcry of privacy violations, fake news, and Russian troll farms, much of optimism toward social media has waned in favor of skepticism, fear, and outrage. This special issue critically explores the question, 'Is social media for good or evil?' While good and evil are both moral terms, the…
Networked Influence: An Introduction
We are witnessing a changing social media environment with new actors, new influencers, and new challenges. Considering the changes on social media platforms, the rise of bots, and the increased participation of state actors, this thematic collection addresses the methodological, topical, and ethical issues of networked influence. The Facebook-Cambridge Analytica scandal opened a new chapter to analyze what 'influence' means in our current, compl…
Cybervetting job applicants on social media: The new normal
With the introduction of new information communication technologies, employers are increasingly engaging in social media screening, also known as cybervetting, as part of their hiring process. Our research, using an online survey with 482 participants, investigates young people’s concerns with their publicly available social media data being used in the context of job hiring. Grounded in stakeholder theory, we analyze the relationship between you…
Cybervetting and the Public Life of Social Media Data
The article examines whether and how the ever-evolving practice of using social media to screen job applicants may undermine people's trust in the organizations that are engaging in this practice. Using a survey of 429 participants, we assess whether their comfort level with cybervetting can be explained by the factors outlined by Petronio's communication privacy management theory: culture, gender, motivation, and risk-benefit ratio. We find that…
Sustainable fashion social media influencers and content creation calibration
Given the rise of social media, social media influencers have become an essential part of marketing agencies’ strategies. Advertisers seek to leverage influencers’ large community of followers who place trust in influencers’ recommendations. This trust makes the use of influencer marketing a powerful tool for advertisers. With increasing consumer interest, the sustainable fashion industry has grown and social media influencers are being leveraged…
Pup-ularity contest: The advertising practices of popular animal influencers on Instagram
Using Facebook to promote the uptake of colorectal cancer screening
Facebook users prefer social media messages for CRC that have a positive or reassuring tone, are educational, and that have a credible ad sponsor. Campaign planners should proceed with caution when considering messages that use humor or a fearful tone to avoid undermining their campaign objectives
Rollin’ papers: Newspaper coverage of cannabis legalization in Canada
With Canada becoming the first G20 country to legalize the recreational use of cannabis, there has been increasing interest in the emergence of this new marketplace. Newspaper framing helps to shape public opinion on legalization and news sources play a role in determining how the public perceives the use of cannabis. This research analyzes how mainstream newspapers reported on the legalization of recreational cannabis in Canada in the years befo…
Sponsorship Disclosure in Social Media Influencer Marketing: The Algorithmic and Non-Algorithmic Barriers
The growth of social media influencer marketing has created sophisticated opportunities for deceptive marketing practices to proliferate online. While sponsorship disclosures alert consumers to the commercial nature of social media content and are required in different jurisdictions around the world, many influencer ads do not incorporate disclosures that comply with applicable laws. Building on Bourdieu's theory of field as the theoretical lens,…
Leveraging Influencer Relations Professionals for Sponsorship Disclosure in Social Media Influencer Marketing
This research investigates the role played by influencer relations professionals-also known as influencer intermediaries-in driving upfront and compliant disclosure of sponsorships in influencer marketing. Using semistructured interviews with 21 influencer relations professionals in Canada, the research identifies how influencer intermediaries can support sponsorship disclosure in three areas: (1) legal contracts and statements of work, (2) forma…
Sociology (15 works) · Computer Science (14 works) · Political science (12 works) · Social media (12 works) · Public relations (9 works) · Business (8 works) · Psychology (8 works) · Social Media and Politics (8 works) · World Wide Web (7 works) · Advertising (6 works)