Yani Dong
Biographic Data
| ID | 8584140 |
|---|---|
| NAME | Yani Dong |
| GIVEN NAMES | Yani |
| FAMILY NAME | Dong |
| SIGNATURE | DONG Y |
| AFFILIATIONS | Chengdu University of Technology |
| ORCID | 0000-0001-6191-1017 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
AI-Driven Advertising and Climate Change Awareness
This research explores the primary factors influencing consumer purchase intentions for second-hand electronic products, focusing on environmental, social, and governance (ESG) factors—carbon reduction promotion (E), perceived climate change (S), and price discounts (G). The impact of AI-generated advertising is also assessed. Ordered logistic regression analyzes the effects of these factors on consumption, with consumer online comments helping t…
How Education Shapes Ethics in Network Marketing
Network marketing’s growth is plagued by ethical concerns, emphasizing the importance of implementing training programs that prioritize integrity. This study aims to analyze how different forms of network marketing training play a role in shaping the marketing ethics of trainees with different identities. It examines how network marketing training shapes ethical proneness of the trainees. Differences in trainee identity (college students vs. incu…
No prominent works on this page.
How Education Shapes Ethics in Network Marketing
Network marketing’s growth is plagued by ethical concerns, emphasizing the importance of implementing training programs that prioritize integrity. This study aims to analyze how different forms of network marketing training play a role in shaping the marketing ethics of trainees with different identities. It examines how network marketing training shapes ethical proneness of the trainees. Differences in trainee identity (college students vs. incu…
AI-Driven Advertising and Climate Change Awareness
This research explores the primary factors influencing consumer purchase intentions for second-hand electronic products, focusing on environmental, social, and governance (ESG) factors—carbon reduction promotion (E), perceived climate change (S), and price discounts (G). The impact of AI-generated advertising is also assessed. Ordered logistic regression analyzes the effects of these factors on consumption, with consumer online comments helping t…
Business (2 works) · Engineering (2 works) · Marketing (2 works) · Psychology (2 works) · Adaptability (1 work) · Advertising (1 work) · Business ethics (1 work) · Climate change (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)