Decong Tang
Biographic Data
| ID | 8585445 |
|---|---|
| NAME | Decong Tang |
| GIVEN NAMES | Decong |
| FAMILY NAME | Tang |
| SIGNATURE | TANG D |
| AFFILIATIONS | Fujian Agriculture and Forestry University |
| ORCID | 0000-0001-7032-501X |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The motivation of users participating in online comments on catering O2O platform
I’ve got a forest far away
Green vs non-green advertising appeals
Purpose This study aims to address the challenge of low consumer motivation to purchase green agricultural products, which arises from a lack of awareness and distrust of corporate advertising. It explores how green vs non-green advertising appeals influence consumers’ advertising attitude, focusing on the mediating role of perceived usefulness and the moderating role of regulatory focus. The research is grounded in the technology acceptance mode…
A study on the factors influencing the intention to revisit forest tourism based on PMT-TPB
Can Transformational Leadership Affect the Two Dimensional Creativity of Middle Managers in Retail Enterprises? The Mediating Role of Psychological Security
In the context of the retail business, rarely studied the impact of top transformation leaders on middle management personnel creativity. In this study, the middle management personnel of 258 retail enterprises were discussed, explored the impact of top transformation leaders on the double-dimensional creativity of middle management personnel, and analyzed individual psychological security. Results show that transformational leadership (morale mo…
A Study on the Correlations among Elder Volunteers’ Participation Motivation, Happiness, and Intention of Continuous Participation
Elder retirement volunteers, as the major manpower source of various organizations, not only present rich experiences and abundant working hours, maintain traditional rules, and cherish service opportunities, but also enjoy playing altruistic roles. For this reason, understanding elder volunteers' participation motivation and enhancing the job satisfaction to promote the intention of continuous service could avoid the loss of elder volunteers. Ai…
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A Study on the Correlations among Elder Volunteers’ Participation Motivation, Happiness, and Intention of Continuous Participation
Elder retirement volunteers, as the major manpower source of various organizations, not only present rich experiences and abundant working hours, maintain traditional rules, and cherish service opportunities, but also enjoy playing altruistic roles. For this reason, understanding elder volunteers' participation motivation and enhancing the job satisfaction to promote the intention of continuous service could avoid the loss of elder volunteers. Ai…
Can Transformational Leadership Affect the Two Dimensional Creativity of Middle Managers in Retail Enterprises? The Mediating Role of Psychological Security
In the context of the retail business, rarely studied the impact of top transformation leaders on middle management personnel creativity. In this study, the middle management personnel of 258 retail enterprises were discussed, explored the impact of top transformation leaders on the double-dimensional creativity of middle management personnel, and analyzed individual psychological security. Results show that transformational leadership (morale mo…
A study on the factors influencing the intention to revisit forest tourism based on PMT-TPB
The motivation of users participating in online comments on catering O2O platform
I’ve got a forest far away
Green vs non-green advertising appeals
Purpose This study aims to address the challenge of low consumer motivation to purchase green agricultural products, which arises from a lack of awareness and distrust of corporate advertising. It explores how green vs non-green advertising appeals influence consumers’ advertising attitude, focusing on the mediating role of perceived usefulness and the moderating role of regulatory focus. The research is grounded in the technology acceptance mode…
Psychology (5 works) · Business (3 works) · Marketing (3 works) · Digital Marketing and Social Media (2 works) · Environmental Education and Sustainability (2 works) · Environmental Sustainability in Business (2 works) · Political science (2 works) · Social Psychology (2 works) · Structural equation modeling (2 works) · Advertising account executive (1 work)