Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen
Biographic Data
| ID | 8585793 |
|---|---|
| NAME | Tengku Siti Aisha Tengku Mohd Azzman Shariffadeen |
| GIVEN NAMES | Tengku Siti Aisha Tengku Mohd Azzman |
| FAMILY NAME | Shariffadeen |
| SIGNATURE | SHARIFFADEEN T S A T M A |
| AFFILIATIONS | International Islamic University Malaysia |
| ORCID | 0000-0003-1345-3001 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption
The popularity of Mukbang has become a global trend, thus understanding why people watch Mukbang videos can shed light on cultural shifts and consumerism. Therefore, the purpose of this study is to identify the motivation factors that impact Mukbang consumption using the extended Uses and Gratifications (U&G) Theory, with immersion as a moderator. Quantitative research through the online questionnaire was distributed using purposive sampling with…
Understanding Academic Misconduct Behaviours among University Students during the Covid-19 Remote Teaching and Learning (RTL) Phase
The COVID-19 pandemic has necessitated many higher educational institutions (HEIs) to switch to online learning. In situations rife with academic uncertainties, students and staff had to adjust to this new norm. However, communication scholars established that with social presence, online learning can be enriching (Short et al., 1976). In this study, we predict that religiosity, social presence, and CMC use will reduce academic misconduct behavio…
Politic Through Da’wah on Facebook
This research investigates Da'wah activities conducted by women politicians on Facebook, focusing on Intsiawati Ayus, a member of the DPD RI in Indonesia. The study employs qualitative content analysis, utilizing a pragmatic form to classify signs related to Bil-Haal Da'wah and Bit-Tadwin Da'wah. A total of 26 Facebook posts from the influential female politician were analyzed. The findings reveal that women politicians engage in Bil-Haal Da'wah,…
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Politic Through Da’wah on Facebook
This research investigates Da'wah activities conducted by women politicians on Facebook, focusing on Intsiawati Ayus, a member of the DPD RI in Indonesia. The study employs qualitative content analysis, utilizing a pragmatic form to classify signs related to Bil-Haal Da'wah and Bit-Tadwin Da'wah. A total of 26 Facebook posts from the influential female politician were analyzed. The findings reveal that women politicians engage in Bil-Haal Da'wah,…
Understanding Academic Misconduct Behaviours among University Students during the Covid-19 Remote Teaching and Learning (RTL) Phase
The COVID-19 pandemic has necessitated many higher educational institutions (HEIs) to switch to online learning. In situations rife with academic uncertainties, students and staff had to adjust to this new norm. However, communication scholars established that with social presence, online learning can be enriching (Short et al., 1976). In this study, we predict that religiosity, social presence, and CMC use will reduce academic misconduct behavio…
The Moderating Role of Immersion on the Motives of Watching Mukbang and its Consumption
The popularity of Mukbang has become a global trend, thus understanding why people watch Mukbang videos can shed light on cultural shifts and consumerism. Therefore, the purpose of this study is to identify the motivation factors that impact Mukbang consumption using the extended Uses and Gratifications (U&G) Theory, with immersion as a moderator. Quantitative research through the online questionnaire was distributed using purposive sampling with…
Political science (2 works) · Psychology (2 works) · Social Psychology (2 works) · Sociology (2 works) · 2019-20 coronavirus outbreak (1 work) · Academic integrity (1 work) · Academic integrity and plagiarism (1 work) · Advertising (1 work) · Asian Culture and Media Studies (1 work) · Business (1 work)