Sabrina Hegner
Biographic Data
| ID | 8586010 |
|---|---|
| NAME | Sabrina Hegner |
| GIVEN NAMES | Sabrina |
| FAMILY NAME | Hegner |
| SIGNATURE | HEGNER S |
| AFFILIATIONS | Department of Marketing, City University of Applied Science Bremen |
| VERIFIED | No |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 4 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2014 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 1 |
Drivers of sponsored fashion haul viewers’ purchase intentions
Fashion hauls are a widely consumed content format on social media, yet research on their effectiveness in driving consumer purchase intentions for the presented products remains limited. This study employs a mixed-methods approach to examine the key drivers of purchase intentions in fashion hauls. A qualitative study explores factors that shape consumers’ purchase intentions in response to fashion hauls and informs a quantitative survey that inv…
Impact of Crisis Communication Strategies by Muslim Organizations in the Aftermath of Islamist Terrorist Attacks
Muslim organizations play important roles in shaping the publics’ reaction to terrorist attacks with Islamist background. The present study uses methods and models from the Situational Crisis Communication Theory to investigate whether and which response strategies affect attitudes toward Muslims and attention to positive and negative information about Muslims. Specifically, an eye tracking experiment was conducted with 202 residents of Germany. …
On the Inner Workings of the Person–Culture Match Effect on Well-Being
A match between a person and their culture is widely considered a source of well-being. However, why does this “person–culture match effect” (PCME) emerge? This research seeks to elucidate that question on three counts. It reports the first experimental—and, thus, causal—test of the PCME, examines whether match increases well-being only for people who consider their culture central to themselves, and tests whether the PCME occurs only for match w…
Not Our War
The ongoing Russian invasion of Ukraine has adverse effects on Russians residing outside of their home country. To test whether a crisis communication strategy by a Russian association can mitigate the adverse effects, a 3 × 2 online experiment with 404 participants representing the general German population was implemented. Crisis communication strategy (denial vs. diminish vs. bolstering) and framing (emotional vs. rational) of a statement give…
A Steak for Supper if the Cow Did Not Suffer
People have become increasingly conscious of the moral implications of their meat product consumption. The view that farm animals deserve moral considerations has generated widespread public attention to those animals’ welfare. Meat products from ethically raised animals are distinguished from non-welfare products using animal welfare-friendly (AWF) labels, such as the Better Life Trademark in the Netherlands. AWF meat products have become popula…
Generous But Not Morally Obliged? Determinants of Dutch and American Donors’ Repeat Donation Intention (Repdon)
Next to attracting new financial donors, the need to forge first-time donors’ willingness to continue donating is a critical concern for charitable organizations. This study examined the differences in repeat donation intention (REPDON) of Dutch and American donors and the factors influencing such intention. Results showed that REPDON is significantly higher among American than among Dutch respondents. Furthermore, REPDON among Dutch and America …
Generous But Not Morally Obliged? Determinants of Dutch and American Donors’ Repeat Donation Intention (Repdon)
Next to attracting new financial donors, the need to forge first-time donors’ willingness to continue donating is a critical concern for charitable organizations. This study examined the differences in repeat donation intention (REPDON) of Dutch and American donors and the factors influencing such intention. Results showed that REPDON is significantly higher among American than among Dutch respondents. Furthermore, REPDON among Dutch and America …
Generous But Not Morally Obliged? Determinants of Dutch and American Donors’ Repeat Donation Intention (Repdon)
Next to attracting new financial donors, the need to forge first-time donors’ willingness to continue donating is a critical concern for charitable organizations. This study examined the differences in repeat donation intention (REPDON) of Dutch and American donors and the factors influencing such intention. Results showed that REPDON is significantly higher among American than among Dutch respondents. Furthermore, REPDON among Dutch and America …
A Steak for Supper if the Cow Did Not Suffer
People have become increasingly conscious of the moral implications of their meat product consumption. The view that farm animals deserve moral considerations has generated widespread public attention to those animals’ welfare. Meat products from ethically raised animals are distinguished from non-welfare products using animal welfare-friendly (AWF) labels, such as the Better Life Trademark in the Netherlands. AWF meat products have become popula…
Not Our War
The ongoing Russian invasion of Ukraine has adverse effects on Russians residing outside of their home country. To test whether a crisis communication strategy by a Russian association can mitigate the adverse effects, a 3 × 2 online experiment with 404 participants representing the general German population was implemented. Crisis communication strategy (denial vs. diminish vs. bolstering) and framing (emotional vs. rational) of a statement give…
Drivers of sponsored fashion haul viewers’ purchase intentions
Fashion hauls are a widely consumed content format on social media, yet research on their effectiveness in driving consumer purchase intentions for the presented products remains limited. This study employs a mixed-methods approach to examine the key drivers of purchase intentions in fashion hauls. A qualitative study explores factors that shape consumers’ purchase intentions in response to fashion hauls and informs a quantitative survey that inv…
Impact of Crisis Communication Strategies by Muslim Organizations in the Aftermath of Islamist Terrorist Attacks
Muslim organizations play important roles in shaping the publics’ reaction to terrorist attacks with Islamist background. The present study uses methods and models from the Situational Crisis Communication Theory to investigate whether and which response strategies affect attitudes toward Muslims and attention to positive and negative information about Muslims. Specifically, an eye tracking experiment was conducted with 202 residents of Germany. …
On the Inner Workings of the Person–Culture Match Effect on Well-Being
A match between a person and their culture is widely considered a source of well-being. However, why does this “person–culture match effect” (PCME) emerge? This research seeks to elucidate that question on three counts. It reports the first experimental—and, thus, causal—test of the PCME, examines whether match increases well-being only for people who consider their culture central to themselves, and tests whether the PCME occurs only for match w…
Law (4 works) · Political science (4 works) · Psychology (4 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · History (2 works) · Law (2 works) · Moral obligation (2 works) · Obligation (2 works) · Public Relations and Crisis Communication (2 works) · Social Psychology (2 works)