Ng Siew Imm
Biographic Data
| ID | 8586555 |
|---|---|
| NAME | Ng Siew Imm |
| GIVEN NAMES | Ng Siew |
| FAMILY NAME | Imm |
| SIGNATURE | IMM N S |
| AFFILIATIONS | Universiti Putra Malaysia |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements
This study aimed to uncover the internal and external factors driving Millennial consumers to engage in Online Video Advertisements (OVAs) sharing. Underpinned by the Theory of Planned Behaviour (TPB), the internal factors tested in this study were attitude, subjective norms, and perceived behavioural control. The external factors predicted to influence consumers’ intention and actual sharing behaviour of OVAs were company reputation, brand aware…
Gender and Age Differences in the Sharing Behavior of Online Video Advertisements
Gender and age are considered important demographic factors that influence consumers’ behavioral intention, especially pertaining to video advertisements. However, limited research has examined the impact of gender and age on consumers’ sharing behavior of online video advertisements (OVAs) in Selangor, Malaysia. The aim of this paper is therefore to examine the role of gender and age in the intention to share OVAs in Selangor. Survey data was co…
Why Not Knowledge-Based HRM? Its Direct and Indirect Effect on Innovative Service Offerings
This article is aimed at examining the effect, direct and indirect, of knowledge-based human resource management on innovative offerings of service small and medium-sized enterprises (SMEs). Knowledge-based human resource management essentially reflects the central role played by the embedded knowledge-centric human resource management practices, which may lead to new or improved services. A cross-sectional survey was implemented involving a samp…
No prominent works on this page.
Why Not Knowledge-Based HRM? Its Direct and Indirect Effect on Innovative Service Offerings
This article is aimed at examining the effect, direct and indirect, of knowledge-based human resource management on innovative offerings of service small and medium-sized enterprises (SMEs). Knowledge-based human resource management essentially reflects the central role played by the embedded knowledge-centric human resource management practices, which may lead to new or improved services. A cross-sectional survey was implemented involving a samp…
Internal and External Factors Influencing Millennials’ Sharing Behaviour of Online Video Advertisements
This study aimed to uncover the internal and external factors driving Millennial consumers to engage in Online Video Advertisements (OVAs) sharing. Underpinned by the Theory of Planned Behaviour (TPB), the internal factors tested in this study were attitude, subjective norms, and perceived behavioural control. The external factors predicted to influence consumers’ intention and actual sharing behaviour of OVAs were company reputation, brand aware…
Gender and Age Differences in the Sharing Behavior of Online Video Advertisements
Gender and age are considered important demographic factors that influence consumers’ behavioral intention, especially pertaining to video advertisements. However, limited research has examined the impact of gender and age on consumers’ sharing behavior of online video advertisements (OVAs) in Selangor, Malaysia. The aim of this paper is therefore to examine the role of gender and age in the intention to share OVAs in Selangor. Survey data was co…
Business (3 works) · Advertising (2 works) · Digital Marketing and Social Media (2 works) · Psychology (2 works) · Social Psychology (2 works) · Technology Adoption and User Behaviour (2 works) · Age groups (1 work) · Computer Science (1 work) · Consumer Behavior and Marketing Influence (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work)