Muhammad Abdul Rauf Shah
Biographic Data
| ID | 8587086 |
|---|---|
| NAME | Muhammad Abdul Rauf Shah |
| GIVEN NAMES | Muhammad Abdul Rauf |
| FAMILY NAME | Shah |
| SIGNATURE | SHAH M A R |
| AFFILIATIONS | COMSATS University Islamabad |
| ORCID | 0000-0001-7076-6309 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Unveiling the complex dynamics of masstige and social value
Antecedents and Outcomes of Masstige Value
The purpose of this study is to explore and discuss the concept of masstige value. The authors present a taxonomy of the main antecedents and outcomes of masstige value and empirically assess our model. A survey design using cross-sectional primary data from 500 Pakistani Titan wristwatch consumers was used. Hypotheses related to antecedents and outcomes of masstige value were tested employing structural equation modeling. Findings show that mass…
No prominent works on this page.
Unveiling the complex dynamics of masstige and social value
Antecedents and Outcomes of Masstige Value
The purpose of this study is to explore and discuss the concept of masstige value. The authors present a taxonomy of the main antecedents and outcomes of masstige value and empirically assess our model. A survey design using cross-sectional primary data from 500 Pakistani Titan wristwatch consumers was used. Hypotheses related to antecedents and outcomes of masstige value were tested employing structural equation modeling. Findings show that mass…
Consumer Behavior in Brand Consumption and Identification (2 works) · Customer Service Quality and Loyalty (2 works) · Economics (2 works) · Mathematics (2 works) · Psychology (2 works) · Social Psychology (2 works) · Statistics (2 works) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Dynamics (music) (1 work)