Robert Kozinets
Biographic Data
| ID | 86025 |
|---|---|
| NAME | Robert Kozinets |
| GIVEN NAMES | Robert |
| FAMILY NAME | Kozinets |
| SIGNATURE | KOZINETS R |
| AFFILIATIONS | , |
| VERIFIED | No |
| TOTAL WORKS | 9 |
| TOTAL CITATIONS | 177 |
| WORKS AS AUTHOR | 6 |
| WORKS AS EDITOR | 3 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 4 |
How to Conduct Netnography
Berdamai dengan Keterbatasan Epistemologis
Following the proliferation of digital media usage, the world has seen an increasing amount of digitally-mediated lives in everyday contexts. While anthropological scholarship has started to address this ever-growing subject, anthropologists are mainly preoccupied with human engagements in virtual worlds that have their own tangible and embodied sense of spatiality (e.g., online role-playing and gaming communities). In so doing, anthropologists h…
Consumer and Object Experience in the Internet of Things
The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers' internal subjective responses to branded objects may not be sufficient to conceptualize consumer experience in the IoT. Smart objects possess their own unique capacities and their own kinds of experiences in in…
Selling Pain to the Saturated Self
How can we comprehend people who pay for an experience marketed as painful? On one hand, consumers spend billions of dollars every year to alleviate different kinds of pain. On the other hand, millions of individuals participate in extremely painful leisure pursuits. In trying to understand this conundrum, we ethnographically study a popular adventure challenge where participants subject themselves to electric shocks, fire, and freezing water. Th…
Networks of Desire
How is consumer desire transformed by contemporary technology? Most extant theory holds that technology rationalizes and reduces passion. In our investigation of networks of desire-complex open systems of machines, consumers, energy, and objects-we find technology increasing the passion to consume. Effects depend upon participation in the network, which can be private, public, or professional. Private participation tends to discipline passion int…
Taste Engineering
Since industrialization, both beauty and refinement have been highlighted in many consumer markets, including home decoration, clothing, and fine foods and beverages. Consumers whose habitus resonates with these markets often formulate the goal of developing aesthetic expertise in them; they learn complex systems of taste evaluation to judge their aesthetic experiences. Extant research shows these systems' effects on many aspects of consumer beha…
Consumer Tribes
The ‘new dominant logic of marketing’ switches the view of firms as the principal economic producers and value creators to one in which customers are actively engaged in the value creation and marketing process (Normann and Ramirez, 1993; Vargo and Lusch, 2004; Wikström, 1996). This chapter examines how subcultures play an important role in enabling consumers to act proactively and productively in the market as entrepreneurs. Subcultures have oft…
Resonant Representations 2
Introduction to the Resonant Representations Issue of Consumption, Markets and Culture
Selling Pain to the Saturated Self
How can we comprehend people who pay for an experience marketed as painful? On one hand, consumers spend billions of dollars every year to alleviate different kinds of pain. On the other hand, millions of individuals participate in extremely painful leisure pursuits. In trying to understand this conundrum, we ethnographically study a popular adventure challenge where participants subject themselves to electric shocks, fire, and freezing water. Th…
Networks of Desire
How is consumer desire transformed by contemporary technology? Most extant theory holds that technology rationalizes and reduces passion. In our investigation of networks of desire-complex open systems of machines, consumers, energy, and objects-we find technology increasing the passion to consume. Effects depend upon participation in the network, which can be private, public, or professional. Private participation tends to discipline passion int…
Consumer and Object Experience in the Internet of Things
The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers' internal subjective responses to branded objects may not be sufficient to conceptualize consumer experience in the IoT. Smart objects possess their own unique capacities and their own kinds of experiences in in…
Taste Engineering
Since industrialization, both beauty and refinement have been highlighted in many consumer markets, including home decoration, clothing, and fine foods and beverages. Consumers whose habitus resonates with these markets often formulate the goal of developing aesthetic expertise in them; they learn complex systems of taste evaluation to judge their aesthetic experiences. Extant research shows these systems' effects on many aspects of consumer beha…
Resonant Representations 2
Introduction to the Resonant Representations Issue of Consumption, Markets and Culture
Introduction to the Resonant Representations Issue of Consumption, Markets and Culture
Resonant Representations 2
Consumer Tribes
The ‘new dominant logic of marketing’ switches the view of firms as the principal economic producers and value creators to one in which customers are actively engaged in the value creation and marketing process (Normann and Ramirez, 1993; Vargo and Lusch, 2004; Wikström, 1996). This chapter examines how subcultures play an important role in enabling consumers to act proactively and productively in the market as entrepreneurs. Subcultures have oft…
Selling Pain to the Saturated Self
How can we comprehend people who pay for an experience marketed as painful? On one hand, consumers spend billions of dollars every year to alleviate different kinds of pain. On the other hand, millions of individuals participate in extremely painful leisure pursuits. In trying to understand this conundrum, we ethnographically study a popular adventure challenge where participants subject themselves to electric shocks, fire, and freezing water. Th…
Networks of Desire
How is consumer desire transformed by contemporary technology? Most extant theory holds that technology rationalizes and reduces passion. In our investigation of networks of desire-complex open systems of machines, consumers, energy, and objects-we find technology increasing the passion to consume. Effects depend upon participation in the network, which can be private, public, or professional. Private participation tends to discipline passion int…
Taste Engineering
Since industrialization, both beauty and refinement have been highlighted in many consumer markets, including home decoration, clothing, and fine foods and beverages. Consumers whose habitus resonates with these markets often formulate the goal of developing aesthetic expertise in them; they learn complex systems of taste evaluation to judge their aesthetic experiences. Extant research shows these systems' effects on many aspects of consumer beha…
Consumer and Object Experience in the Internet of Things
The consumer Internet of Things (IoT) has the potential to revolutionize consumer experience. Because consumers can actively interact with smart objects, the traditional, human-centric conceptualization of consumer experience as consumers' internal subjective responses to branded objects may not be sufficient to conceptualize consumer experience in the IoT. Smart objects possess their own unique capacities and their own kinds of experiences in in…
How to Conduct Netnography
Berdamai dengan Keterbatasan Epistemologis
Following the proliferation of digital media usage, the world has seen an increasing amount of digitally-mediated lives in everyday contexts. While anthropological scholarship has started to address this ever-growing subject, anthropologists are mainly preoccupied with human engagements in virtual worlds that have their own tangible and embodied sense of spatiality (e.g., online role-playing and gaming communities). In so doing, anthropologists h…
Sociology (6 works) · Aesthetics (5 works) · Psychology (5 works) · Business (4 works) · Art (3 works) · Computer Science (3 works) · Social Psychology (3 works) · Social science (3 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Context (archaeology) (2 works)