Washington Mushore
Biographic Data
| ID | 8605174 |
|---|---|
| NAME | Washington Mushore |
| GIVEN NAMES | Washington |
| FAMILY NAME | Mushore |
| SIGNATURE | MUSHORE W |
| AFFILIATIONS | University of South Africa |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2011 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The challenges of rebranding Zimbabwe’s image post 2017
When the ZANU-PF-led government of Robert Mugabe implemented the fast-track land reform initiative in 2000, serious abuses of property rights and land tenure were committed. The media widely disseminated pictures of murdered commercial farmers and demolished infrastructure, portraying Zimbabwe as a dangerous place to conduct business. These developments appear to have been at the back of Mnangagwa’s mind when he promised to compensate white comme…
The role of song in selected Zimbabwean television advertisements
Songs are one of the rhetoric devices advertisers use to flatter audiences to buy products, services or ideas they might have not even thought of buying. If the scenes of an advertisement are accompanied by well-suited pieces of songs, they become more effective. While songs in advertisements serve various roles ranging from entertainment, increasing product or service memorability and targeting audiences to structure/continuity in the advertisem…
No prominent works on this page.
The role of song in selected Zimbabwean television advertisements
Songs are one of the rhetoric devices advertisers use to flatter audiences to buy products, services or ideas they might have not even thought of buying. If the scenes of an advertisement are accompanied by well-suited pieces of songs, they become more effective. While songs in advertisements serve various roles ranging from entertainment, increasing product or service memorability and targeting audiences to structure/continuity in the advertisem…
The challenges of rebranding Zimbabwe’s image post 2017
When the ZANU-PF-led government of Robert Mugabe implemented the fast-track land reform initiative in 2000, serious abuses of property rights and land tenure were committed. The media widely disseminated pictures of murdered commercial farmers and demolished infrastructure, portraying Zimbabwe as a dangerous place to conduct business. These developments appear to have been at the back of Mnangagwa’s mind when he promised to compensate white comme…
African history and culture studies (2 works) · African studies and sociopolitical issues (2 works) · Business (2 works) · Law (2 works) · Political science (2 works) · Advertising (1 works) · Art (1 works) · Commission (1 works) · Competitor analysis (1 works) · Economics (1 works)