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Mamta Shah

Biographic Data

ID8640567
NAMEMamta Shah
GIVEN NAMESMamta
FAMILY NAMEShah
SIGNATURESHAH M
AFFILIATIONSBaba Mastnath University
ORCID0000-0002-4932-2831
VERIFIEDYes
TOTAL WORKS4
TOTAL CITATIONS0
AUTHOR COUNT4
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Standardized Exit Exams and Next Generation NCLEX-RN

    Mamta Shah, Ryan Baker et al.•ARTICLE•Journal of Nursing Education•2026

    BACKGROUND: This study assessed the validity of a widely used standardized exit exam (E2) as a predictor of Next Generation NCLEX (NGN) and examined the relationship between policies governing E2 use in programs and success on the NGN. METHOD: A total of 32 programs across the United States and Canada provided NGN outcome information for 1,753 students who took the E2 in April to December 2023, and 36 programs provided information about their pol…

  • Influence of Surrogate Advertising on Brand Awareness and Perception Among Young Adults in India

    Open Access•Sonia Riwaria, Mamta Shah•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    This study investigates the influence of surrogate advertising on brand awareness and perception among young adults aged 20-25 in India. Surrogate advertising, commonly used to promote restricted products such as alcohol and tobacco indirectly, is increasingly prevalent in the Indian market. Through a cross-sectional survey of 300 respondents, this research examines awareness levels, attitudes, and purchase intentions regarding brands employing s…

  • Impact of Surrogate Advertising on Indian Adolescents

    Open Access•Sonia Riwaria, Mamta Shah•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Surrogate advertising, a marketing technique where brands promote prohibited products under the guise of related goods or services, has gained significant traction in India. This study surveys the effect of such advertising on adolescents, a highly impressionable demographic. Using data collected from 500 adolescents aged 13-18 across urban and rural regions of India, this research highlights the prevalence, perception, and potential behavioral i…

  • Identity exploration for maker educators

    Mark E Petrovich, Mark Petrovich et al.•ARTICLE•Journal of Research on Technology…•2022

    Maker-based learning activities offer benefits to both students and educators; however, there exist few research examples that examine how educators enact a process of identity exploration when implementing maker activities in their instruction. The Projective Reflection framework was used to assess three science educators’ identity exploration as they engaged in professional development sessions on maker education. Teacher data was visualized us…

No prominent works on this page.

  • Identity exploration for maker educators

    Mark E Petrovich, Mark Petrovich et al.•ARTICLE•Journal of Research on Technology…•2022

    Maker-based learning activities offer benefits to both students and educators; however, there exist few research examples that examine how educators enact a process of identity exploration when implementing maker activities in their instruction. The Projective Reflection framework was used to assess three science educators’ identity exploration as they engaged in professional development sessions on maker education. Teacher data was visualized us…

  • Influence of Surrogate Advertising on Brand Awareness and Perception Among Young Adults in India

    Open Access•Sonia Riwaria, Mamta Shah•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    This study investigates the influence of surrogate advertising on brand awareness and perception among young adults aged 20-25 in India. Surrogate advertising, commonly used to promote restricted products such as alcohol and tobacco indirectly, is increasingly prevalent in the Indian market. Through a cross-sectional survey of 300 respondents, this research examines awareness levels, attitudes, and purchase intentions regarding brands employing s…

  • Impact of Surrogate Advertising on Indian Adolescents

    Open Access•Sonia Riwaria, Mamta Shah•ARTICLE•ShodhKosh: Journal of Visual and…•2024

    Surrogate advertising, a marketing technique where brands promote prohibited products under the guise of related goods or services, has gained significant traction in India. This study surveys the effect of such advertising on adolescents, a highly impressionable demographic. Using data collected from 500 adolescents aged 13-18 across urban and rural regions of India, this research highlights the prevalence, perception, and potential behavioral i…

  • Standardized Exit Exams and Next Generation NCLEX-RN

    Mamta Shah, Ryan Baker et al.•ARTICLE•Journal of Nursing Education•2026

    BACKGROUND: This study assessed the validity of a widely used standardized exit exam (E2) as a predictor of Next Generation NCLEX (NGN) and examined the relationship between policies governing E2 use in programs and success on the NGN. METHOD: A total of 32 programs across the United States and Canada provided NGN outcome information for 1,753 students who took the E2 in April to December 2023, and 36 programs provided information about their pol…

Psychology (3 works) · Advertising (2 works) · Business (2 works) · Business Strategies and Innovation (2 works) · Aesthetics (1 works) · Brand awareness (1 works) · Computer Science (1 works) · Consumer Awareness (1 works) · Data collection (1 works) · Educational measurement (1 works)

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