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Mary Wolfinbarger

Biographic Data

ID86416
NAMEMary Wolfinbarger
GIVEN NAMESMary
FAMILY NAMEWolfinbarger
SIGNATUREWOLFINBARGER M
AFFILIATIONSCalifornia State University, Long Beach
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS38
AUTHOR COUNT3
EDITOR COUNT0
FIRST PUBLICATION YEAR2000
LATEST PUBLICATION YEAR2009
H-INDEX1
  • Consumer Identity Renaissance

    Hope Jensen Schau, Mary C Gilly et al.•ARTICLE•Journal of Consumer Research•2009•Cited by: 37•References: 60

    Using multimethod data, we investigate retirement as a life stage centered on consumption, where cultural scripts are particularly contested and in flux and where we witness an increase in breadth and depth of identity-related consumption, which we term consumer identity renaissance. While prior research on older consumers focuses on corporeal and cognitive decline and its impact on individual decisionmaking situations, our attention is drawn to …

  • eTailQ

    Open Access•Mary Wolfinbarger, Mary C Gilly•ARTICLE•Journal of Retailing•2003

  • A comparison of consumer experiences with online and offline shopping

    Mary C Gilly, Mary Wolfinbarger•ARTICLE•Consumption Markets & Culture•2000•Cited by: 1•References: 11

    (2000). A comparison of consumer experiences with online and offline shopping. Consumption Markets & Culture: Vol. 4, No. 2, pp. 187-205

  • Consumer Identity Renaissance

    Hope Jensen Schau, Mary C Gilly et al.•ARTICLE•Journal of Consumer Research•2009•Cited by: 37•References: 60

    Using multimethod data, we investigate retirement as a life stage centered on consumption, where cultural scripts are particularly contested and in flux and where we witness an increase in breadth and depth of identity-related consumption, which we term consumer identity renaissance. While prior research on older consumers focuses on corporeal and cognitive decline and its impact on individual decisionmaking situations, our attention is drawn to …

  • A comparison of consumer experiences with online and offline shopping

    Mary C Gilly, Mary Wolfinbarger•ARTICLE•Consumption Markets & Culture•2000•Cited by: 1•References: 11

    (2000). A comparison of consumer experiences with online and offline shopping. Consumption Markets & Culture: Vol. 4, No. 2, pp. 187-205

  • A comparison of consumer experiences with online and offline shopping

    Mary C Gilly, Mary Wolfinbarger•ARTICLE•Consumption Markets & Culture•2000•Cited by: 1•References: 11

    (2000). A comparison of consumer experiences with online and offline shopping. Consumption Markets & Culture: Vol. 4, No. 2, pp. 187-205

  • eTailQ

    Open Access•Mary Wolfinbarger, Mary C Gilly•ARTICLE•Journal of Retailing•2003

  • Consumer Identity Renaissance

    Hope Jensen Schau, Mary C Gilly et al.•ARTICLE•Journal of Consumer Research•2009•Cited by: 37•References: 60

    Using multimethod data, we investigate retirement as a life stage centered on consumption, where cultural scripts are particularly contested and in flux and where we witness an increase in breadth and depth of identity-related consumption, which we term consumer identity renaissance. While prior research on older consumers focuses on corporeal and cognitive decline and its impact on individual decisionmaking situations, our attention is drawn to …

Business (2 works) · Computer Science (2 works) · Consumer Retail Behavior Studies (2 works) · Digital Marketing and Social Media (2 works) · Sociology (2 works) · Technology Adoption and User Behaviour (2 works) · Advertising (1 works) · Aesthetics (1 works) · Art (1 works) · Commerce (1 works)

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