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Payidamoyo Nyoka

Biographic Data

ID8661987
NAMEPayidamoyo Nyoka
GIVEN NAMESPayidamoyo
FAMILY NAMENyoka
SIGNATURENYOKA P
AFFILIATIONSMidlands State University
VERIFIEDNo
TOTAL WORKS5
TOTAL CITATIONS0
WORKS AS AUTHOR5
WORKS AS EDITOR0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Varakashi, Ideological Hegemony and Cyber Propaganda in the Post Mugabe Era

    Open Access•Payidamoyo Nyoka, Thelma Muzvidzwa•ARTICLE•Howard Journal of Communications•2026

    The role of Varakashi in fostering cyber propaganda in the New Dispensation is underthorised. This study examines issues raised and given prominence about the New Dispensation on @nickmangwana. X is a hub where hegemonic interests of the New Dispensation are either legitimatized or delegitimised. Guided by the digital public sphere theory, this study evaluates how X is an arena to discuss issues associated with the New Dispensation. Qualitative m…

  • Sabc News Online (re)framing of xenophobia and migrants from 2019 to 2022

    Payidamoyo Nyoka•ARTICLE•African Journalism Studies•2026

    This study explores the nature of discourses emanating from SABC News Online’s framing of xenophobia and migrants from 2019 to 2022. Xenophobia is a recurring occurrence in South Africa. The media remains the locus point for fueling and extinguishing internal conflicts. News agencies serve as primary sources of information on the prevailing xenophobic sentiments toward migrants. Framing theory guides the study. Purposively selected stories are ga…

  • Social Media and Human Rights Activism

    Payidamoyo Nyoka, Gugulethu Dube•ARTICLE•Howard Journal of Communications•2026

  • Creativity or Objectification Women? Readings of Selected Mambo’s Chicken Adverts

    Rutendo Mpariwa, Payidamoyo Nyoka•ARTICLE•Howard Journal of Communications•2024

    This study explores whether Mambo’s Chicken advertisements objectify women or not. Guided by the Magic Meaning theory in advertising, the study explores the discourses that emanate from Mambo’s Chicken’s advertisements’ portrayal of women. Methodologically, this study is qualitative. Data was collected using digital archival research and analyzed using Mazid’s approach to Critical Discourse Analysis (CDA). The study establishes that indeed, Mambo…

  • Dimensions of democracy and digital political activism on Hopewell Chin’ono and Jacob Ngarivhume Twitter accounts towards the July 31 st demonstrations in Zimbabwe

    Open Access•Payidamoyo Nyoka, Mary Tembo•ARTICLE•Cogent Social Sciences•2022

    Using a qualitative research approach, this study provides an inquiry into the nature of democracy and digital political activism discourses on @Hopewell Chin’ono and @Jacob Ngarivhume prior to the 31st July demonstrations. Alternative communications spaces have revolutionised political communication in Zimbabwe. In Zimbabwe, political polarisation has created a monolithic voice in the mainstream media. In the “Second Republic”, digital activism …

No prominent works on this page.

  • Dimensions of democracy and digital political activism on Hopewell Chin’ono and Jacob Ngarivhume Twitter accounts towards the July 31 st demonstrations in Zimbabwe

    Open Access•Payidamoyo Nyoka, Mary Tembo•ARTICLE•Cogent Social Sciences•2022

    Using a qualitative research approach, this study provides an inquiry into the nature of democracy and digital political activism discourses on @Hopewell Chin’ono and @Jacob Ngarivhume prior to the 31st July demonstrations. Alternative communications spaces have revolutionised political communication in Zimbabwe. In Zimbabwe, political polarisation has created a monolithic voice in the mainstream media. In the “Second Republic”, digital activism …

  • Creativity or Objectification Women? Readings of Selected Mambo’s Chicken Adverts

    Rutendo Mpariwa, Payidamoyo Nyoka•ARTICLE•Howard Journal of Communications•2024

    This study explores whether Mambo’s Chicken advertisements objectify women or not. Guided by the Magic Meaning theory in advertising, the study explores the discourses that emanate from Mambo’s Chicken’s advertisements’ portrayal of women. Methodologically, this study is qualitative. Data was collected using digital archival research and analyzed using Mazid’s approach to Critical Discourse Analysis (CDA). The study establishes that indeed, Mambo…

  • Varakashi, Ideological Hegemony and Cyber Propaganda in the Post Mugabe Era

    Open Access•Payidamoyo Nyoka, Thelma Muzvidzwa•ARTICLE•Howard Journal of Communications•2026

    The role of Varakashi in fostering cyber propaganda in the New Dispensation is underthorised. This study examines issues raised and given prominence about the New Dispensation on @nickmangwana. X is a hub where hegemonic interests of the New Dispensation are either legitimatized or delegitimised. Guided by the digital public sphere theory, this study evaluates how X is an arena to discuss issues associated with the New Dispensation. Qualitative m…

  • Sabc News Online (re)framing of xenophobia and migrants from 2019 to 2022

    Payidamoyo Nyoka•ARTICLE•African Journalism Studies•2026

    This study explores the nature of discourses emanating from SABC News Online’s framing of xenophobia and migrants from 2019 to 2022. Xenophobia is a recurring occurrence in South Africa. The media remains the locus point for fueling and extinguishing internal conflicts. News agencies serve as primary sources of information on the prevailing xenophobic sentiments toward migrants. Framing theory guides the study. Purposively selected stories are ga…

  • Social Media and Human Rights Activism

    Payidamoyo Nyoka, Gugulethu Dube•ARTICLE•Howard Journal of Communications•2026

Law (3 works) · Political science (3 works) · Social media (3 works) · Social Media and Politics (3 works) · Sociology (3 works) · Digital media (2 works) · Gender Studies (2 works) · Media studies (2 works) · Politics (2 works) · African studies and sociopolitical issues (1 work)

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