Hak‐Seon Kim
Biographic Data
| ID | 8662976 |
|---|---|
| NAME | Hak‐Seon Kim |
| GIVEN NAMES | Hak‐Seon |
| FAMILY NAME | Kim |
| SIGNATURE | KIM H S |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Eye‐Tracking Evidence of Cultural Compatibility in Digital Menu Perception Among South Asian Tourists in Korea
South Asia is an expanding source market for Korean tourism, yet cultural and religious food restrictions complicate menu choices. This study used an eye‐tracking experiment (20 Hindu, 20 non‐Hindu) in which participants viewed an English digital menu for a casual Korean restaurant featuring six dishes, each with a photo, brief ingredient note, and price. A primacy effect led to the longest fixations on Bibimbap, but among Hindus this attention d…
Perceived Value Fit and Customer Citizenship Behavior in Food Delivery Apps' Pro‐Environmental Initiatives
The environmental challenges in the food delivery industry have led many apps to adopt pro‐environmental initiatives. This study explores how customers' perceived value fit with sustainability efforts influences customer citizenship behavior, using an extended Theory of Planned Behavior framework. Data were collected via an online survey of 542 adults and analyzed using partial least squares structural equation modeling. Results show that biosphe…
The Gastronomic Identity Shift
South Korea, a leading destination for international students, welcomed 208,962 students in 2024. Despite its academic opportunities, many face challenges in adapting due to shifts in gastronomic identity, unfamiliar ingredients, and cultural perceptions of food. This study explores how psychological factors influence the behavioral intention to adapt Korean food, filling a gap in research on the psychological mechanisms behind food adaptation. U…
No prominent works on this page.
Eye‐Tracking Evidence of Cultural Compatibility in Digital Menu Perception Among South Asian Tourists in Korea
South Asia is an expanding source market for Korean tourism, yet cultural and religious food restrictions complicate menu choices. This study used an eye‐tracking experiment (20 Hindu, 20 non‐Hindu) in which participants viewed an English digital menu for a casual Korean restaurant featuring six dishes, each with a photo, brief ingredient note, and price. A primacy effect led to the longest fixations on Bibimbap, but among Hindus this attention d…
Perceived Value Fit and Customer Citizenship Behavior in Food Delivery Apps' Pro‐Environmental Initiatives
The environmental challenges in the food delivery industry have led many apps to adopt pro‐environmental initiatives. This study explores how customers' perceived value fit with sustainability efforts influences customer citizenship behavior, using an extended Theory of Planned Behavior framework. Data were collected via an online survey of 542 adults and analyzed using partial least squares structural equation modeling. Results show that biosphe…
The Gastronomic Identity Shift
South Korea, a leading destination for international students, welcomed 208,962 students in 2024. Despite its academic opportunities, many face challenges in adapting due to shifts in gastronomic identity, unfamiliar ingredients, and cultural perceptions of food. This study explores how psychological factors influence the behavioral intention to adapt Korean food, filling a gap in research on the psychological mechanisms behind food adaptation. U…
Consumer Attitudes and Food Labeling (2 works) · Consumer behaviour (2 works) · Culinary Culture and Tourism (2 works) · Perception (2 works) · Structural equation modeling (2 works) · Asian culture (1 work) · Casual (1 work) · Citizenship (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Cultural diversity (1 work)