Kyung‐Yur Lee
Biographic Data
| ID | 8662984 |
|---|---|
| NAME | Kyung‐Yur Lee |
| GIVEN NAMES | Kyung‐Yur |
| FAMILY NAME | Lee |
| SIGNATURE | LEE K Y |
| AFFILIATIONS | Hanyang University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Effect of Mortality Salience on Volunteer Tourism: Cross‐Cultural Comparison
This study examines volunteer tourism intention (VTI) by integrating terror management theory (TMT) and the theory of planned behavior (TPB) in the post‐COVID‐19 context. Survey data from the United States ( n = 402) and South Korea ( n = 326) were analyzed using structural equation modeling. The results showed that mortality salience (MS) increased VTI indirectly through self‐esteem (SE) and cultural worldview (CW), which shaped attitudes, subje…
No prominent works on this page.
The Effect of Mortality Salience on Volunteer Tourism: Cross‐Cultural Comparison
This study examines volunteer tourism intention (VTI) by integrating terror management theory (TMT) and the theory of planned behavior (TPB) in the post‐COVID‐19 context. Survey data from the United States ( n = 402) and South Korea ( n = 326) were analyzed using structural equation modeling. The results showed that mortality salience (MS) increased VTI indirectly through self‐esteem (SE) and cultural worldview (CW), which shaped attitudes, subje…
Diverse Aspects of Tourism Research (1 works) · Mortality salience (1 works) · Nonprofit Sector and Volunteering (1 works) · Prosocial behavior (1 works) · Structural equation modeling (1 works) · Terror management theory (1 works) · Theory of planned behavior (1 works) · Tourism (1 works) · Tourism, Volunteerism, and Development (1 works) · Volunteer (1 works)