Heng Chu
Biographic Data
| ID | 8662992 |
|---|---|
| NAME | Heng Chu |
| GIVEN NAMES | Heng |
| FAMILY NAME | Chu |
| SIGNATURE | CHU H |
| AFFILIATIONS | School of Tourism Kunming University Kunming China |
| ORCID | 0009-0004-2958-8669 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From the plate to place
This study examines how cultural authenticity perception in ethnic cuisine (CAPEC) influences memorable ethnic tourism experiences (METEs) and destination loyalty in ethnic tourism. Extending prior research that focuses merely on surface authenticity cues, this study centres on the deeper cultural meaning embedded in ethnic cuisine and draws on Symbolic Interactionism Theory and the relational authenticity perspective to explain this process. Bas…
Guilt‐Free Indulgence
Integrated resorts (IRs) increasingly embed cultural and creative elements (CCEs) to buffer the moral tension that often accompanies hedonic consumption, yet the underlying psychological mechanisms remain underexplored. Drawing on cue utilization theory and cognitive dissonance theory, this study examines how CCE‐embedded extrinsic and intrinsic cues shape tourists' physical and psychological comfort, thereby facilitating cognitive reconstruction…
Edible Heritage, Enduring Brands
This study explores how multidimensional culinary heritage experiences (CHEs) influence tourists' engagement with destination brands. Drawing on the stimulus‐organism‐response framework and social identity theory, the research examines the serial mediation of cultural uniqueness, cultural pride, and cultural identity, with perceived authenticity as a moderating factor. Survey data from 557 tourists in China were analyzed using PLS‐SEM. Findings r…
Longing for Digital‐Free Trips
People today are feeling exhausted by the continual distraction of mobile devices. Some are motivated to take a break from digital devices while travelling away from home. A popular combination is therefore to undergo a digital detox as part of a stay at a yoga retreat. This study examines how perceptions of novelty, effectiveness of co‐creation of the digital‐free hospitality experience, and the feeling of refreshment affect memorable digital‐fr…
Instrumental and Symbolic Attributes Influencing Academic Job Seekers
This study aims to fill the research gap in understanding the factors influencing job-pursuit intentions towards higher education institutions. Drawing on the instrumental-symbolic theory, it constructs an integrative model to explore how quality of work-life expectancy, career development opportunities, university reputation, and perceived person-organisation fit affect job seekers’ intentions. A quantitative research method was employed, target…
Engaging With Ethnic Minority Tourism for Tourist Hedonic and Eudaimonic Well‐Being
Cultural differences significantly shape tourists' psychological and behavioral responses. This study investigates how perceived cultural distance influences tourist engagement, memorable tourism experiences, and well‐being—both hedonic and eudaimonic—in the context of ethnic minority tourism. Based on 527 valid survey responses from recent visitors to ethnic minority destinations in China, the findings reveal that cultural distance positively af…
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Instrumental and Symbolic Attributes Influencing Academic Job Seekers
This study aims to fill the research gap in understanding the factors influencing job-pursuit intentions towards higher education institutions. Drawing on the instrumental-symbolic theory, it constructs an integrative model to explore how quality of work-life expectancy, career development opportunities, university reputation, and perceived person-organisation fit affect job seekers’ intentions. A quantitative research method was employed, target…
Engaging With Ethnic Minority Tourism for Tourist Hedonic and Eudaimonic Well‐Being
Cultural differences significantly shape tourists' psychological and behavioral responses. This study investigates how perceived cultural distance influences tourist engagement, memorable tourism experiences, and well‐being—both hedonic and eudaimonic—in the context of ethnic minority tourism. Based on 527 valid survey responses from recent visitors to ethnic minority destinations in China, the findings reveal that cultural distance positively af…
From the plate to place
This study examines how cultural authenticity perception in ethnic cuisine (CAPEC) influences memorable ethnic tourism experiences (METEs) and destination loyalty in ethnic tourism. Extending prior research that focuses merely on surface authenticity cues, this study centres on the deeper cultural meaning embedded in ethnic cuisine and draws on Symbolic Interactionism Theory and the relational authenticity perspective to explain this process. Bas…
Guilt‐Free Indulgence
Integrated resorts (IRs) increasingly embed cultural and creative elements (CCEs) to buffer the moral tension that often accompanies hedonic consumption, yet the underlying psychological mechanisms remain underexplored. Drawing on cue utilization theory and cognitive dissonance theory, this study examines how CCE‐embedded extrinsic and intrinsic cues shape tourists' physical and psychological comfort, thereby facilitating cognitive reconstruction…
Edible Heritage, Enduring Brands
This study explores how multidimensional culinary heritage experiences (CHEs) influence tourists' engagement with destination brands. Drawing on the stimulus‐organism‐response framework and social identity theory, the research examines the serial mediation of cultural uniqueness, cultural pride, and cultural identity, with perceived authenticity as a moderating factor. Survey data from 557 tourists in China were analyzed using PLS‐SEM. Findings r…
Longing for Digital‐Free Trips
People today are feeling exhausted by the continual distraction of mobile devices. Some are motivated to take a break from digital devices while travelling away from home. A popular combination is therefore to undergo a digital detox as part of a stay at a yoga retreat. This study examines how perceptions of novelty, effectiveness of co‐creation of the digital‐free hospitality experience, and the feeling of refreshment affect memorable digital‐fr…
Diverse Aspects of Tourism Research (3 works) · Tourism (3 works) · China (2 works) · Culinary Culture and Tourism (2 works) · Cognition (1 work) · Cognitive dissonance (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · Cultural heritage (1 work) · Cultural identity (1 work)