Mengzhong Wu
Biographic Data
| ID | 8662996 |
|---|---|
| NAME | Mengzhong Wu |
| GIVEN NAMES | Mengzhong |
| FAMILY NAME | Wu |
| SIGNATURE | WU M |
| AFFILIATIONS | Faculty of International Tourism and Management City University of Macau Taipa Macau China |
| ORCID | 0009-0000-9808-0560 |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From Tasting to Traveling
This study examines the mechanism through which Phygital, blending physical and digital elements in a winery context, significantly affects tourists' intentions to visit. While wineries seek to create value beyond oenological consumption, the strategic application of technologies like augmented reality remains theoretically underdeveloped. Drawing on the SOR framework, this study conceptualizes the Phygital experience as a stimulus comprising thr…
No prominent works on this page.
From Tasting to Traveling
This study examines the mechanism through which Phygital, blending physical and digital elements in a winery context, significantly affects tourists' intentions to visit. While wineries seek to create value beyond oenological consumption, the strategic application of technologies like augmented reality remains theoretically underdeveloped. Drawing on the SOR framework, this study conceptualizes the Phygital experience as a stimulus comprising thr…
Co-Creation (1 work) · Consumer Retail Behavior Studies (1 work) · Terroir (1 work) · Tourism (1 work) · Virtual Reality Applications and Impacts (1 work) · Visitor pattern (1 work) · Wine (1 work) · Wine Industry and Tourism (1 work) · Wine tasting (1 work) · Winery (1 work)