Yapa Mahinda Bandara
Biographic Data
| ID | 8663051 |
|---|---|
| NAME | Yapa Mahinda Bandara |
| GIVEN NAMES | Yapa Mahinda |
| FAMILY NAME | Bandara |
| SIGNATURE | BANDARA Y M |
| AFFILIATIONS | The Business School Edinburgh Napier University Edinburgh Scotland UK |
| ORCID | 0000-0002-8768-9773 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
The Impact of Corporate Branding on Passenger Satisfaction and Loyalty
Although corporate branding has gained substantial interest in both academic and service sectors, the airline industry literature has ignored the influence of corporate brand dimensions on passenger behavior, particularly through mediating mechanisms. To address this research gap, the present study investigates the direct effects of corporate brand dimensions on passenger satisfaction and loyalty. In addition, this study examines the mediating ro…
No prominent works on this page.
The Impact of Corporate Branding on Passenger Satisfaction and Loyalty
Although corporate branding has gained substantial interest in both academic and service sectors, the airline industry literature has ignored the influence of corporate brand dimensions on passenger behavior, particularly through mediating mechanisms. To address this research gap, the present study investigates the direct effects of corporate brand dimensions on passenger satisfaction and loyalty. In addition, this study examines the mediating ro…
Aviation Industry Analysis and Trends (1 work) · Brand equity (1 work) · Corporate branding (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Service quality (1 work) · Structural equation modeling (1 work) · Tourism (1 work)