Aimee Drolet
Biographic Data
| ID | 86653 |
|---|---|
| NAME | Aimee Drolet |
| GIVEN NAMES | Aimee |
| FAMILY NAME | Drolet |
| SIGNATURE | DROLET A |
| AFFILIATIONS | University of California, Los Angeles |
| ORCID | 0000-0001-9684-6833 |
| VERIFIED | Yes |
| TOTAL WORKS | 13 |
| TOTAL CITATIONS | 150 |
| AUTHOR COUNT | 13 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2000 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 7 |
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising
Much research has been conducted to understand the impact of sexual appeals in advertising on consumer attitudes and behaviors. Yet, romantic advertising, advertising that focuses on romantic relationships, has received less scholarly attention. To counter this imbalance, the present research investigates the influence of attachment anxiety, an individual difference variable, on consumer reactions to advertising featuring romantic relationships. …
The Preference for Moderation Scale
We propose that individual differences in the value placed on the principle of moderation exist and influence many aspects of consumer decision-making. The idea that moderation is an important guiding norm of human behavior is prevalent throughout history and an explicit theme in many philosophies, religions, and cultures. Yet, moderation has not been studied as an individual-level determinant of consumer behavior. We develop a scale that measure…
How do people adhere to goals when willpower is low? The profits (and pitfalls) of strong habits
Across 5 studies, we tested whether habits can improve (as well as derail) goal pursuit when people have limited willpower. Habits are repeated responses automatically triggered by cues in the performance context. Because the impetus for responding is outsourced to contextual cues, habit performance does not depend on the finite self-control resources required for more deliberative actions. When these resources are limited, people are unable to d…
The influence of aging on preferences for sequences of mixed affective events
Research on preferences among sequences of mixed affective events has mostly used young adults as participants. Given differences due to aging in people's ability to regulate emotion, one could expect differences due to aging in preferences for different sequences. Study 1 demonstrated age‐related differences in how older adults (age 65 and older) versus young adults (age 18–25) choose to order mixed affective events that will occur over time. Th…
When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice
Heuristic use is a central topic in consumer research, but the factors that determine when consumers will settle for shortcut solutions to choice problems (e.g., compromise) versus rely on “true” preferences (e.g., self-goals) remain unclear. We propose that both motivation to use self-goals, as indexed by need for cognition (NFC), and cognitive ability, manipulated through cognitive load, influence the use of the compromise heuristic. Three stud…
Recalling Mixed Emotions: Figure 1
In two longitudinal experiments, conducted both in the field and lab, we investigated the recollection of mixed emotions. Results demonstrated that the intensity of mixed emotions is generally underestimated at the time of recall—an effect that increases over time and does not occur to the same degree with unipolar emotions. Of note, the decline in memory of mixed emotions is distinct from the pattern found for memory of negative emotions, implyi…
Age‐Related Differences in Responses to Emotional Advertisements
This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age-related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads focusing on avoiding negative emotions were liked an…
Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept
We examine the susceptibility of consumers' willingness-to-pay (WTP) and willingness-to-accept (WTA) judgments to influence by arbitrary anchors. The results of four studies suggest that, although circumstantial differences between buying and selling decisions can lead to systematic differences in susceptibility to anchoring effects, the principles governing the impact of anchoring on WTP and WTA judgments are essentially the same. In particular,…
The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
Consumers often face emotion-laden choices involving conflicting goals of personal importance (e.g., safety). Research suggests that consumers cope with the negative emotion associated with these choices by avoiding certain behaviors, in particular attribute trade-off making. This research investigates a factor that moderates these coping effects. Four experiments show that simple cognitive load can make consumers less averse to making attribute …
Choice and self-expression: A cultural analysis of variety-seeking
Three studies examined whether the tendency to seek variety in choices depends in part on cultural assumptions of choice and uniqueness. Study 1 showed that people from different cultures where different assumptions of choice and uniqueness dominate show different levels of variety in their choice rule use. Study 2 primed participants with magazine ads highlighting different representations of uniqueness dominant in individualist versus collectiv…
Differing Postneonatal Mortality Rates of African-American and White Infants in Chicago: An Ecologic Study
Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake
The present research demonstrates that consumers tend to vary their use of decision rules independent of option and set characteristics. In five experiments, increased choice of a particular option (e.g., lower price, brand name, or compromise option) was associated with relatively decreased choice of that same (generic) option on occasions that followed. Results indicate that this inherent rule variability is not an effect of background contrast…
Rapport in Conflict Resolution: Accounting for How Face-to-Face Contact Fosters Mutual Cooperation in Mixed-Motive Conflicts
Rapport in Conflict Resolution: Accounting for How Face-to-Face Contact Fosters Mutual Cooperation in Mixed-Motive Conflicts
Choice and self-expression: A cultural analysis of variety-seeking
Three studies examined whether the tendency to seek variety in choices depends in part on cultural assumptions of choice and uniqueness. Study 1 showed that people from different cultures where different assumptions of choice and uniqueness dominate show different levels of variety in their choice rule use. Study 2 primed participants with magazine ads highlighting different representations of uniqueness dominant in individualist versus collectiv…
Age‐Related Differences in Responses to Emotional Advertisements
This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age-related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads focusing on avoiding negative emotions were liked an…
Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept
We examine the susceptibility of consumers' willingness-to-pay (WTP) and willingness-to-accept (WTA) judgments to influence by arbitrary anchors. The results of four studies suggest that, although circumstantial differences between buying and selling decisions can lead to systematic differences in susceptibility to anchoring effects, the principles governing the impact of anchoring on WTP and WTA judgments are essentially the same. In particular,…
The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
Consumers often face emotion-laden choices involving conflicting goals of personal importance (e.g., safety). Research suggests that consumers cope with the negative emotion associated with these choices by avoiding certain behaviors, in particular attribute trade-off making. This research investigates a factor that moderates these coping effects. Four experiments show that simple cognitive load can make consumers less averse to making attribute …
Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake
The present research demonstrates that consumers tend to vary their use of decision rules independent of option and set characteristics. In five experiments, increased choice of a particular option (e.g., lower price, brand name, or compromise option) was associated with relatively decreased choice of that same (generic) option on occasions that followed. Results indicate that this inherent rule variability is not an effect of background contrast…
How do people adhere to goals when willpower is low? The profits (and pitfalls) of strong habits
Across 5 studies, we tested whether habits can improve (as well as derail) goal pursuit when people have limited willpower. Habits are repeated responses automatically triggered by cues in the performance context. Because the impetus for responding is outsourced to contextual cues, habit performance does not depend on the finite self-control resources required for more deliberative actions. When these resources are limited, people are unable to d…
Recalling Mixed Emotions: Figure 1
In two longitudinal experiments, conducted both in the field and lab, we investigated the recollection of mixed emotions. Results demonstrated that the intensity of mixed emotions is generally underestimated at the time of recall—an effect that increases over time and does not occur to the same degree with unipolar emotions. Of note, the decline in memory of mixed emotions is distinct from the pattern found for memory of negative emotions, implyi…
The Preference for Moderation Scale
We propose that individual differences in the value placed on the principle of moderation exist and influence many aspects of consumer decision-making. The idea that moderation is an important guiding norm of human behavior is prevalent throughout history and an explicit theme in many philosophies, religions, and cultures. Yet, moderation has not been studied as an individual-level determinant of consumer behavior. We develop a scale that measure…
The influence of aging on preferences for sequences of mixed affective events
Research on preferences among sequences of mixed affective events has mostly used young adults as participants. Given differences due to aging in people's ability to regulate emotion, one could expect differences due to aging in preferences for different sequences. Study 1 demonstrated age‐related differences in how older adults (age 65 and older) versus young adults (age 18–25) choose to order mixed affective events that will occur over time. Th…
When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice
Heuristic use is a central topic in consumer research, but the factors that determine when consumers will settle for shortcut solutions to choice problems (e.g., compromise) versus rely on “true” preferences (e.g., self-goals) remain unclear. We propose that both motivation to use self-goals, as indexed by need for cognition (NFC), and cognitive ability, manipulated through cognitive load, influence the use of the compromise heuristic. Three stud…
Rapport in Conflict Resolution: Accounting for How Face-to-Face Contact Fosters Mutual Cooperation in Mixed-Motive Conflicts
Differing Postneonatal Mortality Rates of African-American and White Infants in Chicago: An Ecologic Study
Inherent Rule Variability in Consumer Choice: Changing Rules for Change's Sake
The present research demonstrates that consumers tend to vary their use of decision rules independent of option and set characteristics. In five experiments, increased choice of a particular option (e.g., lower price, brand name, or compromise option) was associated with relatively decreased choice of that same (generic) option on occasions that followed. Results indicate that this inherent rule variability is not an effect of background contrast…
Choice and self-expression: A cultural analysis of variety-seeking
Three studies examined whether the tendency to seek variety in choices depends in part on cultural assumptions of choice and uniqueness. Study 1 showed that people from different cultures where different assumptions of choice and uniqueness dominate show different levels of variety in their choice rule use. Study 2 primed participants with magazine ads highlighting different representations of uniqueness dominant in individualist versus collectiv…
Anchoring Effects on Consumers' Willingness-to-Pay and Willingness-to-Accept
We examine the susceptibility of consumers' willingness-to-pay (WTP) and willingness-to-accept (WTA) judgments to influence by arbitrary anchors. The results of four studies suggest that, although circumstantial differences between buying and selling decisions can lead to systematic differences in susceptibility to anchoring effects, the principles governing the impact of anchoring on WTP and WTA judgments are essentially the same. In particular,…
The Rationalizing Effects of Cognitive Load on Emotion-Based Trade-off Avoidance
Consumers often face emotion-laden choices involving conflicting goals of personal importance (e.g., safety). Research suggests that consumers cope with the negative emotion associated with these choices by avoiding certain behaviors, in particular attribute trade-off making. This research investigates a factor that moderates these coping effects. Four experiments show that simple cognitive load can make consumers less averse to making attribute …
Age‐Related Differences in Responses to Emotional Advertisements
This research investigated motivational influences associated with age on responses to emotional advertisements. Experiment 1 showed increased liking and recall of emotional ads among older consumers and that time horizon perspective moderates these age-related differences. Experiment 2 revealed influences of age and time horizon perspective on responses to different types of emotional ads. Ads focusing on avoiding negative emotions were liked an…
Recalling Mixed Emotions: Figure 1
In two longitudinal experiments, conducted both in the field and lab, we investigated the recollection of mixed emotions. Results demonstrated that the intensity of mixed emotions is generally underestimated at the time of recall—an effect that increases over time and does not occur to the same degree with unipolar emotions. Of note, the decline in memory of mixed emotions is distinct from the pattern found for memory of negative emotions, implyi…
When Does Choice Reveal Preference? Moderators of Heuristic versus Goal-Based Choice
Heuristic use is a central topic in consumer research, but the factors that determine when consumers will settle for shortcut solutions to choice problems (e.g., compromise) versus rely on “true” preferences (e.g., self-goals) remain unclear. We propose that both motivation to use self-goals, as indexed by need for cognition (NFC), and cognitive ability, manipulated through cognitive load, influence the use of the compromise heuristic. Three stud…
The influence of aging on preferences for sequences of mixed affective events
Research on preferences among sequences of mixed affective events has mostly used young adults as participants. Given differences due to aging in people's ability to regulate emotion, one could expect differences due to aging in preferences for different sequences. Study 1 demonstrated age‐related differences in how older adults (age 65 and older) versus young adults (age 18–25) choose to order mixed affective events that will occur over time. Th…
How do people adhere to goals when willpower is low? The profits (and pitfalls) of strong habits
Across 5 studies, we tested whether habits can improve (as well as derail) goal pursuit when people have limited willpower. Habits are repeated responses automatically triggered by cues in the performance context. Because the impetus for responding is outsourced to contextual cues, habit performance does not depend on the finite self-control resources required for more deliberative actions. When these resources are limited, people are unable to d…
The Preference for Moderation Scale
We propose that individual differences in the value placed on the principle of moderation exist and influence many aspects of consumer decision-making. The idea that moderation is an important guiding norm of human behavior is prevalent throughout history and an explicit theme in many philosophies, religions, and cultures. Yet, moderation has not been studied as an individual-level determinant of consumer behavior. We develop a scale that measure…
Buying a Chance at Love: The Influence of Attachment Anxiety on Consumer Preference for Romantic Advertising
Much research has been conducted to understand the impact of sexual appeals in advertising on consumer attitudes and behaviors. Yet, romantic advertising, advertising that focuses on romantic relationships, has received less scholarly attention. To counter this imbalance, the present research investigates the influence of attachment anxiety, an individual difference variable, on consumer reactions to advertising featuring romantic relationships. …
Psychology (11 works) · Social Psychology (10 works) · Behavioral Health and Interventions (5 works) · Cognitive psychology (5 works) · Consumer Behavior in Brand Consumption and Identification (5 works) · Cognition (4 works) · Decision-Making and Behavioral Economics (4 works) · Developmental psychology (4 works) · Economics (4 works) · Microeconomics (4 works)