Alberto Mattiacci
Biographic Data
| ID | 8668932 |
|---|---|
| NAME | Alberto Mattiacci |
| GIVEN NAMES | Alberto |
| FAMILY NAME | Mattiacci |
| SIGNATURE | MATTIACCI A |
| AFFILIATIONS | Sapienza University of Rome |
| ORCID | 0000-0003-0144-3922 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From Conceptual Chaos to Clarity
The spread of social media has made influencers key intermediaries between brands and consumers, positioning influencer marketing within the broader field of strategic communication. Despite growing academic interest, ambiguity remains in their classification and terminology. A systematic literature review, conducted through the integration of the TCM and 5W1H frameworks, has led to the definition of the OEPEA model, which consists of first-level…
Blending digital and physical experiences in luxury wine hospitality
Purpose This study explores luxury wine hospitality by considering (1) physical activities and (2) activities created by integrating the physical domain with digital technology. In doing so, it aims to identify the different types of wine tourism-related luxury experiences and build a framework for interpreting hybrid luxury experiences in wine hospitality in the digital era. Design/methodology/approach An explorative mixed-methods approach was a…
Applying blockchain to quality food products
Purpose The purpose of this paper is to enrich the knowledge about blockchain (BC) technology implementation in the agri-food industry by providing an interpretive framework of the key marketing opportunities and challenges, related to the adoption of BC for Geographical Indication (GI) products. Design/methodology/approach The study adopts an explorative qualitative research design through the cognitive mapping technique applied to the cognition…
Marketing geographical indication products in the digital age
Purpose This paper analyses the impact of digitalization in the marketing of geographic indication (GI) products. Specifically, the objective is to provide a systemic and comprehensive view of marketing issues and challenges arising from evolving digitalization in the agriculture sector. Design/methodology/approach The authors employed an explorative cognitive mapping technique on a sample of key informants among Italian companies and a consortiu…
Social networks feed the food supplements shadow market
Purpose The paper investigates the role of social networks in the millennials’ decision-making process of illegal and unnotified food supplements purchase. The connections and interactions that (co) produce information are studied with a holistic perspective of social sustainability as a development driver of business model innovation. Design/methodology/approach An exploratory qualitative multiple analysis study was conducted in two consecutive …
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Social networks feed the food supplements shadow market
Purpose The paper investigates the role of social networks in the millennials’ decision-making process of illegal and unnotified food supplements purchase. The connections and interactions that (co) produce information are studied with a holistic perspective of social sustainability as a development driver of business model innovation. Design/methodology/approach An exploratory qualitative multiple analysis study was conducted in two consecutive …
Marketing geographical indication products in the digital age
Purpose This paper analyses the impact of digitalization in the marketing of geographic indication (GI) products. Specifically, the objective is to provide a systemic and comprehensive view of marketing issues and challenges arising from evolving digitalization in the agriculture sector. Design/methodology/approach The authors employed an explorative cognitive mapping technique on a sample of key informants among Italian companies and a consortiu…
Applying blockchain to quality food products
Purpose The purpose of this paper is to enrich the knowledge about blockchain (BC) technology implementation in the agri-food industry by providing an interpretive framework of the key marketing opportunities and challenges, related to the adoption of BC for Geographical Indication (GI) products. Design/methodology/approach The study adopts an explorative qualitative research design through the cognitive mapping technique applied to the cognition…
Blending digital and physical experiences in luxury wine hospitality
Purpose This study explores luxury wine hospitality by considering (1) physical activities and (2) activities created by integrating the physical domain with digital technology. In doing so, it aims to identify the different types of wine tourism-related luxury experiences and build a framework for interpreting hybrid luxury experiences in wine hospitality in the digital era. Design/methodology/approach An explorative mixed-methods approach was a…
From Conceptual Chaos to Clarity
The spread of social media has made influencers key intermediaries between brands and consumers, positioning influencer marketing within the broader field of strategic communication. Despite growing academic interest, ambiguity remains in their classification and terminology. A systematic literature review, conducted through the integration of the TCM and 5W1H frameworks, has led to the definition of the OEPEA model, which consists of first-level…
Business (4 works) · Marketing (4 works) · Marketing (4 works) · Computer Science (3 works) · Originality (3 works) · Qualitative research (3 works) · Sociology (3 works) · Context (archaeology) (2 works) · Influencer marketing (2 works) · Knowledge management (2 works)