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Paulo Botelho Pires

Biographic Data

ID8669657
NAMEPaulo Botelho Pires
GIVEN NAMESPaulo Botelho
FAMILY NAMEPires
SIGNATUREPIRES P B
AFFILIATIONSCentre for Organizational and Social Studies, Polytechnic of Porto, Portugal
ORCID0000-0003-3786-6783
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
AUTHOR COUNT1
EDITOR COUNT4
FIRST PUBLICATION YEAR2023
LATEST PUBLICATION YEAR2026
H-INDEX0
  • Real-world injury patterns in Portuguese professional football

    Open Access•Miguel Gouveia, Micaela Pinho et al.•ARTICLE•European Journal for Sport and…•2026

  • Leveraging Digital Marketing for Tourism

    Open Access•José Duarte Santos, Bruno Miguel Sousa et al.•BOOK•Leveraging Digital Marketing for…•2025

  • Leveraging AI for Effective Digital Relationship Marketing

    José Duarte Santos, Paulo Botelho Pires et al.•BOOK•Leveraging AI for Effective…•2024

  • Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

    Inês Veiga Pereira, Paulo Botelho Pires et al.•BOOK•Effective Digital Marketing for…•2023

    "As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies imple…

  • Confronting Security and Privacy Challenges in Digital Marketing

    Paulo Botelho Pires, José Duarte Santos et al.•BOOK•Confronting Security and Privacy…•2023

    Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunit…

No prominent works on this page.

  • Effective Digital Marketing for Improving Society Behavior Toward DEI and SDGs

    Inês Veiga Pereira, Paulo Botelho Pires et al.•BOOK•Effective Digital Marketing for…•2023

    "As the world continues to grapple with issues of diversity, equity, and inclusion (DEI), organizations face numerous challenges in determining the most effective digital marketing strategies to promote DEI and contribute to achieving sustainable development goals (SDGs). These challenges can include determining the main objectives, deciding on the ideal means to communicate with the target market, and measuring the impact of the strategies imple…

  • Confronting Security and Privacy Challenges in Digital Marketing

    Paulo Botelho Pires, José Duarte Santos et al.•BOOK•Confronting Security and Privacy…•2023

    Confronting security and privacy challenges in digital marketing identifies the most relevant issues in the current context of digital marketing and explores the implications, opportunities, and challenges of leveraging marketing strategies with digital innovations. This book explores the impact that these disruptive innovations are having on digital marketing, pointing out guidelines for organizations to leverage their strategy on the opportunit…

  • Leveraging AI for Effective Digital Relationship Marketing

    José Duarte Santos, Paulo Botelho Pires et al.•BOOK•Leveraging AI for Effective…•2024

  • Leveraging Digital Marketing for Tourism

    Open Access•José Duarte Santos, Bruno Miguel Sousa et al.•BOOK•Leveraging Digital Marketing for…•2025

  • Real-world injury patterns in Portuguese professional football

    Open Access•Miguel Gouveia, Micaela Pinho et al.•ARTICLE•European Journal for Sport and…•2026

Business (4 works) · Computer Science (3 works) · Digital marketing (3 works) · Digital Marketing and Social Media (3 works) · Marketing (3 works) · Advertising (1 work) · AI in Service Interactions (1 work) · Big Data and Business Intelligence (1 work) · Business Strategies and Innovation (1 work) · Commerce (1 work)

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