Guy id_orcid McKelvey
Biographic Data
| ID | 8674054 |
|---|---|
| NAME | Guy id_orcid McKelvey |
| GIVEN NAMES | Guy id_orcid |
| FAMILY NAME | McKelvey |
| SIGNATURE | MCKELVEY G I O |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Is the Metaverse a Strategic Marketing Channel for Fashion? Opportunities and Challenges for Marketing Fashion Within the Metaverse
The metaverse, a hyper-interactive digital environment where people work, play, socialise, and shop, is gaining attention as a potential opportunity for the fashion industry to engage Generation Z and other technology-savvy, consumers. Metaverse fashion is a new and exciting way to create, market, and sell fashion products in the virtual space and offers brands opportunities to distinguish themselves in an increasingly crowded marketplace and eng…
No prominent works on this page.
Is the Metaverse a Strategic Marketing Channel for Fashion? Opportunities and Challenges for Marketing Fashion Within the Metaverse
The metaverse, a hyper-interactive digital environment where people work, play, socialise, and shop, is gaining attention as a potential opportunity for the fashion industry to engage Generation Z and other technology-savvy, consumers. Metaverse fashion is a new and exciting way to create, market, and sell fashion products in the virtual space and offers brands opportunities to distinguish themselves in an increasingly crowded marketplace and eng…
Consumer Retail Behavior Studies (1 work) · Digital marketing (1 work) · Diverse Topics in Contemporary Research (1 work) · Fashion industry (1 work) · Metaverse (1 work) · Virtual Reality Applications and Impacts (1 work) · Virtual space (1 work)