Shayne MacDonald
Biographic Data
| ID | 8676059 |
|---|---|
| NAME | Shayne MacDonald |
| GIVEN NAMES | Shayne |
| FAMILY NAME | MacDonald |
| SIGNATURE | MACDONALD S |
| AFFILIATIONS | University of Guelph |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Improving Sport Culture Through Nano-Influencers
The Canadian amateur and community sport system, along with several national sport organizations, has come under intense scrutiny following documented cases of misconduct, abuse, and organizational cover-ups. These events have prompted urgent calls for cultural change, especially within youth and community contexts where parents, coaches, and club administrators play central roles. This study contributes to the field of strategic sport communicat…
No prominent works on this page.
Improving Sport Culture Through Nano-Influencers
The Canadian amateur and community sport system, along with several national sport organizations, has come under intense scrutiny following documented cases of misconduct, abuse, and organizational cover-ups. These events have prompted urgent calls for cultural change, especially within youth and community contexts where parents, coaches, and club administrators play central roles. This study contributes to the field of strategic sport communicat…
Amateur (1 work) · Amateur sports (1 work) · Club (1 work) · Digital Marketing and Social Media (1 work) · Public Relations and Crisis Communication (1 work) · Scrutiny (1 work) · Sport management (1 work) · Sports, Gender, and Society (1 work) · Stakeholder (1 work) · Thematic analysis (1 work)