Neneng Nurlaela Arief
Biographic Data
| ID | 8680411 |
|---|---|
| NAME | Neneng Nurlaela Arief |
| GIVEN NAMES | Neneng Nurlaela |
| FAMILY NAME | Arief |
| SIGNATURE | ARIEF N N |
| AFFILIATIONS | Bandung Institute of Technology |
| ORCID | 0000-0001-6912-1167 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Employee influencer management
Purpose The purpose of this study is to explore how Indonesian state-owned enterprises (SOEs) select and “manage” employee influencers in order to engage more effectively with younger generations. Design/methodology/approach The study applies a mixed-methods approach. Quantitative data were obtained by analyzing Instagram content with samples for analysis being taken from company-related posts from June 2018 to June 2020. Qualitative data collect…
Perception and Sentiment Analysis on Empathic Brand Initiative During the Covid-19 Pandemic
This study aims to evaluate the empathic brand initiative during the COVID-19 pandemic in Indonesia and analyse the online sentiments toward the philanthropy of corporations, non-profits organisations, citizens and society. Sentiment analysis was conducted on related posts of 15 companies from March to June 2020 with varying preliminary times for each company as the first donor. To complete the perception, the authors conducted a focus group disc…
No prominent works on this page.
Employee influencer management
Purpose The purpose of this study is to explore how Indonesian state-owned enterprises (SOEs) select and “manage” employee influencers in order to engage more effectively with younger generations. Design/methodology/approach The study applies a mixed-methods approach. Quantitative data were obtained by analyzing Instagram content with samples for analysis being taken from company-related posts from June 2018 to June 2020. Qualitative data collect…
Perception and Sentiment Analysis on Empathic Brand Initiative During the Covid-19 Pandemic
This study aims to evaluate the empathic brand initiative during the COVID-19 pandemic in Indonesia and analyse the online sentiments toward the philanthropy of corporations, non-profits organisations, citizens and society. Sentiment analysis was conducted on related posts of 15 companies from March to June 2020 with varying preliminary times for each company as the first donor. To complete the perception, the authors conducted a focus group disc…
Business (2 works) · Digital Marketing and Social Media (2 works) · Marketing (2 works) · Political science (2 works) · Public relations (2 works) · Sociology (2 works) · Advertising (1 work) · Computer Science (1 work) · Data collection (1 work) · Economics (1 work)