Ernesto Pujazon
Biographic Data
| ID | 8683115 |
|---|---|
| NAME | Ernesto Pujazon |
| GIVEN NAMES | Ernesto |
| FAMILY NAME | Pujazon |
| SIGNATURE | PUJAZON E |
| AFFILIATIONS | Weifang University of Science and Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
A symbolic–visual advertising framework for engaging China’s generation Z in sustainable consumption
In response to intensifying global environmental concerns, sustainable consumption has become a critical agenda in both academic inquiry and advertising practice. While advertising plays a pivotal role in shaping consumer values and behaviours, conventional green campaigns often struggle to resonate with Generation Z—particularly within China’s hybrid economy and digital-native media ecosystem. This study conducts a thematic and cross-case analys…
No prominent works on this page.
A symbolic–visual advertising framework for engaging China’s generation Z in sustainable consumption
In response to intensifying global environmental concerns, sustainable consumption has become a critical agenda in both academic inquiry and advertising practice. While advertising plays a pivotal role in shaping consumer values and behaviours, conventional green campaigns often struggle to resonate with Generation Z—particularly within China’s hybrid economy and digital-native media ecosystem. This study conducts a thematic and cross-case analys…
Citizen journalism (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Environmental Sustainability in Business (1 work) · Grounded theory (1 work) · Sustainability (1 work) · Sustainable consumption (1 work) · The Symbolic (1 work) · Thematic analysis (1 work)