K Srimathi
Biographic Data
| ID | 8683198 |
|---|---|
| NAME | K Srimathi |
| GIVEN NAMES | K |
| FAMILY NAME | Srimathi |
| SIGNATURE | SRIMATHI K |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Understanding consumer perception towards online seafood purchases
The online purchase of seafood has gained momentum among urban consumers in India, driven by the demand for convenience and high-quality products. This study investigates consumer perceptions and preferences related to online seafood shopping, focusing on key factors such as website quality, product quality, price, convenience, cost, and perceived risk. A structured questionnaire was administered to 320 respondents in Mumbai, and the data were an…
No prominent works on this page.
Understanding consumer perception towards online seafood purchases
The online purchase of seafood has gained momentum among urban consumers in India, driven by the demand for convenience and high-quality products. This study investigates consumer perceptions and preferences related to online seafood shopping, focusing on key factors such as website quality, product quality, price, convenience, cost, and perceived risk. A structured questionnaire was administered to 320 respondents in Mumbai, and the data were an…
Computer-assisted web interviewing (1 work) · Consumer behaviour (1 work) · Consumer Retail Behavior Studies (1 work) · E-commerce and Technology Innovations (1 work) · Payment (1 work) · Perception (1 work) · Purchasing (1 work) · Risk perception (1 work) · Technology Adoption and User Behaviour (1 work)