Chao-Chih Liao
Biographic Data
| ID | 86949 |
|---|---|
| NAME | Chao-Chih Liao |
| GIVEN NAMES | Chao-Chih |
| FAMILY NAME | Liao |
| SIGNATURE | LIAO C |
| AFFILIATIONS | Ming Chuan University |
| ORCID | 0000-0002-9116-3563 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 29 |
| AUTHOR COUNT | 7 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 3 |
Using Occluded Text as a Cue Attracting Visual Attention and Preference in Packaging and Advertising
This study uses occluded text as a visual cue and hypothesizes that a deliberately incomplete advertisement headline or product name enhances visual attention. An experiment on tea packaging and advertisement is applied to investigate whether visual attention and, even viewer preference enhancement, will be affected by occluded text. The experiment contains two parts: first, an eye tracker observes the differences in the participant's visual atte…
University undergraduates’ attitudes on code-mixing and sex stereotypes
Preview this article: University undergraduates’ attitudes on code-mixing and sex stereotypes, Page 1 of 1 /docserver/preview/fulltext/prag.3.4.04lia-1.gif
Double-Sided Occluded Chinese Character Recognition Accuracy and Response Time for Design and Nondesign Educational Background
This article investigates the influence of the position of occlusion, structural composition, and design educational status on Chinese character recognition accuracy and response time. Tsao and Liao conducted an experiment using 18 of the 4,000 most commonly used Chinese characters and suggested that the primary and secondary recognition features of a “single-sided” occluded Chinese character are the key radical (or initial strokes) and the key c…
Breaking ground in cross-cultural research on the fear of being laughed at (gelotophobia): A multi-national study involving 73 countries
The current study examines whether the fear of being laughed at (gelotophobia) can be assessed reliably and validly by means of a self-report instrument in different countries of the world. All items of the GELOPH (Ruch and Titze, GELOPH〈46〉, University of Düsseldorf, 1998; Ruch and Proyer, Swiss Journal of Psychology 67:19–27, 2008b) were translated to the local language of the collaborator (42 languages in total). In total, 22,610 participants …
Changing dominant language use and ethnic equality in Taiwan since 1987
Article Changing dominant language use and ethnic equality in Taiwan since 1987 was published on January 1, 2000 in the journal International Journal of the Sociology of Language (volume 2000, issue 143)
A Comparison of Response Styles in Singapore and Taiwan
This study compares the response styles of 2 groups of Chinese men and women who have been described as collectivists—Chinese in Singapore and Taiwan. Participants were presented with one of three request scenarios that controlled participant identity and manipulated the level of imposition of what was requested. Chinese in Singapore were found to prefer complying with the request of a friend compared to Chinese in Taiwan, who were more likely to…
A contrastive pragmatic study on American english and mandarin refusal strategies
A contrastive pragmatic study on American english and mandarin refusal strategies
Breaking ground in cross-cultural research on the fear of being laughed at (gelotophobia): A multi-national study involving 73 countries
The current study examines whether the fear of being laughed at (gelotophobia) can be assessed reliably and validly by means of a self-report instrument in different countries of the world. All items of the GELOPH (Ruch and Titze, GELOPH〈46〉, University of Düsseldorf, 1998; Ruch and Proyer, Swiss Journal of Psychology 67:19–27, 2008b) were translated to the local language of the collaborator (42 languages in total). In total, 22,610 participants …
Changing dominant language use and ethnic equality in Taiwan since 1987
Article Changing dominant language use and ethnic equality in Taiwan since 1987 was published on January 1, 2000 in the journal International Journal of the Sociology of Language (volume 2000, issue 143)
A Comparison of Response Styles in Singapore and Taiwan
This study compares the response styles of 2 groups of Chinese men and women who have been described as collectivists—Chinese in Singapore and Taiwan. Participants were presented with one of three request scenarios that controlled participant identity and manipulated the level of imposition of what was requested. Chinese in Singapore were found to prefer complying with the request of a friend compared to Chinese in Taiwan, who were more likely to…
A contrastive pragmatic study on American english and mandarin refusal strategies
A Comparison of Response Styles in Singapore and Taiwan
This study compares the response styles of 2 groups of Chinese men and women who have been described as collectivists—Chinese in Singapore and Taiwan. Participants were presented with one of three request scenarios that controlled participant identity and manipulated the level of imposition of what was requested. Chinese in Singapore were found to prefer complying with the request of a friend compared to Chinese in Taiwan, who were more likely to…
Changing dominant language use and ethnic equality in Taiwan since 1987
Article Changing dominant language use and ethnic equality in Taiwan since 1987 was published on January 1, 2000 in the journal International Journal of the Sociology of Language (volume 2000, issue 143)
Breaking ground in cross-cultural research on the fear of being laughed at (gelotophobia): A multi-national study involving 73 countries
The current study examines whether the fear of being laughed at (gelotophobia) can be assessed reliably and validly by means of a self-report instrument in different countries of the world. All items of the GELOPH (Ruch and Titze, GELOPH〈46〉, University of Düsseldorf, 1998; Ruch and Proyer, Swiss Journal of Psychology 67:19–27, 2008b) were translated to the local language of the collaborator (42 languages in total). In total, 22,610 participants …
Double-Sided Occluded Chinese Character Recognition Accuracy and Response Time for Design and Nondesign Educational Background
This article investigates the influence of the position of occlusion, structural composition, and design educational status on Chinese character recognition accuracy and response time. Tsao and Liao conducted an experiment using 18 of the 4,000 most commonly used Chinese characters and suggested that the primary and secondary recognition features of a “single-sided” occluded Chinese character are the key radical (or initial strokes) and the key c…
University undergraduates’ attitudes on code-mixing and sex stereotypes
Preview this article: University undergraduates’ attitudes on code-mixing and sex stereotypes, Page 1 of 1 /docserver/preview/fulltext/prag.3.4.04lia-1.gif
Using Occluded Text as a Cue Attracting Visual Attention and Preference in Packaging and Advertising
This study uses occluded text as a visual cue and hypothesizes that a deliberately incomplete advertisement headline or product name enhances visual attention. An experiment on tea packaging and advertisement is applied to investigate whether visual attention and, even viewer preference enhancement, will be affected by occluded text. The experiment contains two parts: first, an eye tracker observes the differences in the participant's visual atte…
Psychology (6 works) · Social Psychology (4 works) · Computer Science (3 works) · Linguistics (3 works) · Social Psychology (3 works) · Advertising (2 works) · Artificial Intelligence (2 works) · Ethnic group (2 works) · Gender Studies in Language (2 works) · Mathematics (2 works)