Kevin D Thomas
Dados Biográficos
| ID | 87057 |
|---|---|
| NOME | Kevin D Thomas |
| PRENOMES | Kevin D |
| SOBRENOME | Thomas |
| ASSINATURA | THOMAS K D |
| AFILIAÇÕES | , |
| ORCID | 0000-0003-3613-8098 |
| VERIFICADO | Sim |
| TOTAL DE OBRAS | 11 |
| TOTAL DE CITAÇÕES | 40 |
| TOTAL COMO AUTOR | 10 |
| TOTAL COMO EDITOR | 1 |
| PRIMEIRO ANO DE PUBLICAÇÃO | 1978 |
| ANO MAIS RECENTE DE PUBLICAÇÃO | 2024 |
| ÍNDICE H | 4 |
Race in Consumer Research
Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, releva…
Perspectives
As brands and advertisers worldwide are claiming to be reviewing the ways they represent race, this conceptual piece provides a call to action for international advertising researchers to also reassess how they engage and analyze race. Our goal is threefold: (1) provide an abbreviated assessment of the current body of advertising literature involving race and advertising and summarize its insights and lacunae; (2) expand the conceptualization of …
Enacting anti-racist visualities through photo-dialogues on race in Paris
Purpose Grounded in experience of co-organizing a two-day photography-based workshop in Paris, this paper explores how photo-dialogues can facilitate anti-racist pedagogy and generative discussions about how race and racism function in marketplace contexts. Design/methodology/approach This paper draws on the authors' involvement in a cross-national and cross-disciplinary team of scholars who worked with local community stakeholders—including acti…
Race in the Marketplace
Re-imagining the marketplace
International audience
Thin-slicing Tremé as a subjective sashay
Five heretical field researchers celebrate human subjectivity in a fractured journey toward St. Augustine Catholic Church in the heart of Tremé in September 2015. They populate their diverse pentagonal thoughts with Mary Douglas’ negotiated concepts of purity and pollution, rituals and symbols as a counterweight in their backpacks. Some are inspired by the theatrical mythologies of the guides who take them there, others are stopped in their track…
When the burger becomes halal
Although a rich body of research provides insights to understanding stigma within the marketplace, much less is known regarding its direct corollary, privilege. We posit that this void is problematic as it may inadvertently support and legitimate existing socio-political arrangements which inhibit consumer wellbeing and marketplace equality. The present study addresses this gap by offering a theoretical understanding of privilege within the marke…
Advertising diversity
The discursive turn from “yellow peril” to “model minority” has been neither perfectly linear nor fully realized. Nor has the current dominant positioning of Asian Americans as model minorities que
Advertising and Persuasion
[This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article.] When discussing the relationship between advertising and persuasion the focus typically centers on the intended effects of advertising, which include increasing brand awareness, piquing brand interest, promoting brand use, and fostering brand loyalty. As such, the impact of advertising and persu…
Negotiating cultural ambiguity
Due to their growing social visibility and recognized buying power, multiracial individuals have emerged as a viable consumer segment among marketers. However, there is a dearth of research examining how multiracial populations experience the marketplace. In an attempt to better understand the ways in which multiracial individuals utilize consumption practices as a means of developing and expressing their racial identity, this study examined the …
II. Power and Autonomy
The current emphasis in sociological literature on the study of power in decision making contexts1 and extended to contrived 'non-decision making' by Bachrach and Baratz2 has recently been criticized by Lukes.3 Lukes argues that the 'two faces of power* exhibited in the decision and non-decision making approaches need to be augmented by a third dimension of power which can deal with latent conflict, that is '. . . a contradiction between the inte…
Re-imagining the marketplace
International audience
When the burger becomes halal
Although a rich body of research provides insights to understanding stigma within the marketplace, much less is known regarding its direct corollary, privilege. We posit that this void is problematic as it may inadvertently support and legitimate existing socio-political arrangements which inhibit consumer wellbeing and marketplace equality. The present study addresses this gap by offering a theoretical understanding of privilege within the marke…
Negotiating cultural ambiguity
Due to their growing social visibility and recognized buying power, multiracial individuals have emerged as a viable consumer segment among marketers. However, there is a dearth of research examining how multiracial populations experience the marketplace. In an attempt to better understand the ways in which multiracial individuals utilize consumption practices as a means of developing and expressing their racial identity, this study examined the …
Race in Consumer Research
Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, releva…
Thin-slicing Tremé as a subjective sashay
Five heretical field researchers celebrate human subjectivity in a fractured journey toward St. Augustine Catholic Church in the heart of Tremé in September 2015. They populate their diverse pentagonal thoughts with Mary Douglas’ negotiated concepts of purity and pollution, rituals and symbols as a counterweight in their backpacks. Some are inspired by the theatrical mythologies of the guides who take them there, others are stopped in their track…
II. Power and Autonomy
The current emphasis in sociological literature on the study of power in decision making contexts1 and extended to contrived 'non-decision making' by Bachrach and Baratz2 has recently been criticized by Lukes.3 Lukes argues that the 'two faces of power* exhibited in the decision and non-decision making approaches need to be augmented by a third dimension of power which can deal with latent conflict, that is '. . . a contradiction between the inte…
Advertising and Persuasion
[This is an advance summary of a forthcoming article in the Oxford Research Encyclopedia of Communication. Please check back later for the full article.] When discussing the relationship between advertising and persuasion the focus typically centers on the intended effects of advertising, which include increasing brand awareness, piquing brand interest, promoting brand use, and fostering brand loyalty. As such, the impact of advertising and persu…
Negotiating cultural ambiguity
Due to their growing social visibility and recognized buying power, multiracial individuals have emerged as a viable consumer segment among marketers. However, there is a dearth of research examining how multiracial populations experience the marketplace. In an attempt to better understand the ways in which multiracial individuals utilize consumption practices as a means of developing and expressing their racial identity, this study examined the …
When the burger becomes halal
Although a rich body of research provides insights to understanding stigma within the marketplace, much less is known regarding its direct corollary, privilege. We posit that this void is problematic as it may inadvertently support and legitimate existing socio-political arrangements which inhibit consumer wellbeing and marketplace equality. The present study addresses this gap by offering a theoretical understanding of privilege within the marke…
Advertising diversity
The discursive turn from “yellow peril” to “model minority” has been neither perfectly linear nor fully realized. Nor has the current dominant positioning of Asian Americans as model minorities que
Thin-slicing Tremé as a subjective sashay
Five heretical field researchers celebrate human subjectivity in a fractured journey toward St. Augustine Catholic Church in the heart of Tremé in September 2015. They populate their diverse pentagonal thoughts with Mary Douglas’ negotiated concepts of purity and pollution, rituals and symbols as a counterweight in their backpacks. Some are inspired by the theatrical mythologies of the guides who take them there, others are stopped in their track…
Race in the Marketplace
Re-imagining the marketplace
International audience
Enacting anti-racist visualities through photo-dialogues on race in Paris
Purpose Grounded in experience of co-organizing a two-day photography-based workshop in Paris, this paper explores how photo-dialogues can facilitate anti-racist pedagogy and generative discussions about how race and racism function in marketplace contexts. Design/methodology/approach This paper draws on the authors' involvement in a cross-national and cross-disciplinary team of scholars who worked with local community stakeholders—including acti…
Perspectives
As brands and advertisers worldwide are claiming to be reviewing the ways they represent race, this conceptual piece provides a call to action for international advertising researchers to also reassess how they engage and analyze race. Our goal is threefold: (1) provide an abbreviated assessment of the current body of advertising literature involving race and advertising and summarize its insights and lacunae; (2) expand the conceptualization of …
Race in Consumer Research
Race has been a market force in society for centuries. Still, the question of what constitutes focused and sustainable consumer research engagement with race remains opaque. We propose a guide for scholars and scholarship that extends the current canon of race in consumer research toward understanding race, racism, and related racial dynamics as foundational to global markets and central to consumer research efforts. We discuss the nature, releva…
Sociology (9 obras) · Gender Studies (7 obras) · Law (7 obras) · Political science (7 obras) · Business (5 obras) · Consumer Behavior in Brand Consumption and Identification (5 obras) · Law (5 obras) · Psychology (4 obras) · Advertising (3 obras) · Aesthetics (3 obras)