Simone Pettigrew
Biographic Data
| ID | 87171 |
|---|---|
| NAME | Simone Pettigrew |
| GIVEN NAMES | Simone |
| FAMILY NAME | Pettigrew |
| SIGNATURE | PETTIGREW S |
| AFFILIATIONS | Curtin University |
| ORCID | 0000-0003-3921-1174 |
| VERIFIED | Yes |
| TOTAL WORKS | 123 |
| TOTAL CITATIONS | 76 |
| AUTHOR COUNT | 123 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2005 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 4 |
Designing front-of-pack labels for packaged food in low-literacy contexts
Front-of-pack labels (FoPLs) on food products are an evidenced-based, effective strategy to raise consumer awareness of the composition and (un)healthiness of packaged foods and help consumers make informed food choices. We undertook a community-based study, in two regions in India, to understand food purchasing patterns and the essential content and design of an effective and contextually acceptable FoPL, and to gather consumer input on a draft …
Quick response codes in the breakfast cereal aisle
Digital labelling technologies, including quick response (QR) codes, are increasingly used in the global packaged food supply to provide additional product information. While regulation in most jurisdictions requires essential nutrition and ingredient information to be displayed directly on the physical label, concerns exist among researchers and consumer groups that QR codes may come to replace these key details, limiting access to essential inf…
Testing the effects of nutrition-related claims on perceptions of and preferences for alcohol products among Australian consumers
To appeal to health-conscious consumers, alcohol companies are marketing some products with a variety of on-pack claims. The aims of this study were to assess (i) whether the presence of sugar, carbohydrate, or energy claims on alcohol labels can influence perceived healthiness and product selection, (ii) whether any differences occurred by age and gender, and (iii) whether claim format influenced any observed effects. A total of 2034 Australian …
Do foods that display sustainability claims have a lower carbon footprint than their unlabelled counterparts
Purpose Labels indicating greenhouse gas emissions (GHGe) on food packaging are intended to signal to consumers which products have a lower carbon footprint. However, it is currently unknown whether products featuring these claims have lower GHGe than their unlabelled counterparts. This study compared the GHGe of packaged foods with and without GHGe-relevant claims. Methods We used GHGe (kg CO 2 eq/kg) and labelling data for 22,145 products avail…
‘Zero Alcohol Drinks Are Really Complex’
On the Label
Developing and Applying a Typology of ‘Better for You’ Claims on Alcohol Products
Brand Sharing and New Drinking Occasions
Trends in the Range of Zero Alcohol Products Available in Supermarkets and Alcohol Stores in Australia
Attitudes to Restrictions on the Promotion and Parental Supply of Zero Alcohol Products
Misalignment between ultra-processed status and ‘better for you’ claims on premix alcohol products
Background Premix alcohol products (also known as ready-to-drink beverages) are a rapidly expanding alcohol category and frequently marketed using ‘better for you’ claims (e.g., ‘Low sugar’, ‘Natural’). Little is known about the extent to which these products are ultra-processed or whether marketing claims align with ultra-processed status. This study aimed to address this evidence gap by auditing ingredient disclosure on premix products, assessi…
Leveraging web-scraped data to examine alcohol pricing
This study presented an independently cross-checked large-scale and longitudinal web scraping approach to collect alcohol price data, and demonstrated that the adapted data could aid understanding of the alcohol retail market. Web scraping is a feasible method to collect price data to support the development of evidence-based alcohol price policy
Effects of dual front-of-pack nutrition and sustainability labelling on consumer understanding, purchase intentions, food choices and willingness to pay
Dual front-of-pack (FoP) labelling (i.e., presence of both nutrition and sustainability labels) can guide consumers towards healthier and more sustainable food choices. Despite growing interest, evidence on behavioural outcomes remains limited. This study aimed to review existing literature to understand the effects of dual FoP labelling on consumer behaviour. We searched seven databases for experimental studies published until May 2024 that asse…
Policy implementation learnings from the introduction of a mandatory alcohol pregnancy warning label
Policy makers lack guidance on effective ways to introduce alcohol warnings, making it important to document the experiences of early adopter countries. Aims of this study were to (i) assess uptake of a mandated pregnancy warning label in Australia, (ii) identify the placement of the warning on products (i.e. front, back, side, top, or bottom), and (iii) compare the results for (i) and (ii) between 2023 and 2024 to provide insights into industry …
The differential effects of parent‐targeted alcohol harm‐reduction campaigns with varying executional styles
Alcohol Pricing and Discounting in Western Australia
Stakeholder perspectives on scaling up potassium-enriched salt to reduce cardiovascular disease in Australia
Improving stakeholder understanding of the benefit of switching to potassium-enriched salt in Australia may require a coordinated advocacy strategy that disseminates the evidence and addresses misconceptions. Efforts to drive increased supply and demand could be advanced using a multi-sectoral approach that focuses on supporting industry uptake, encouraging consumer demand, and informing policy implementation
Identifying early adopters of drone food delivery services to inform public health policy
Drone food delivery (DFD) services are expected to become widely available in the not-too-distant future, potentially increasing unhealthy food accessibility and consumption. This study aimed to explore likely uptake rates and identify population segments that are most likely to use these services. An online survey was completed by 1078 Australian adults in January 2023. Respondents viewed a scenario describing a world in which DFD services are r…
The role of hospitals in providing nutritious and sustainable foods for human and planetary health
Suboptimal uptake and placement of a mandatory alcohol pregnancy warning label in Australia
To increase uptake of the mandatory pregnancy warning label, policymakers should consider mandating that all alcoholic beverages available for sale, not just products labelled from 1 August 2023, display the warning. Existing requirements could be revised to ensure that the label is more prominently displayed
Beyond the label
Almost a third of alcoholic beverages in 13 European countries contained QR code. However, most labels did not specify the purpose of the code. Furthermore, given the website content, there is concern that they serve as a promotional tool rather than providing access to nutritional and risk information
Concerned but confused
Calls to reduce ultra-processed food (UPF) consumption through population health strategies such as front-of-pack labelling are increasing. Gaining insight into consumer perceptions may help inform effective strategies in this area. This study explored (i) Australian adults' awareness, understanding, and recognition of UPFs and (ii) their interest in front-of-pack labelling to signpost UPFs. Twelve online focus groups were conducted with 112 Aust…
There's just a lot of numbers and I just want to have a drink”
Various governments are considering the implementation of energy labelling on alcohol products as one element of obesity prevention policies. However, little is known about the most effective ways to communicate energy information to consumers. The aim of the present study was to explore consumers’ reactions to different energy information provision formats to assist the development of effective energy labels. Nine focus groups (n = 83 participan…
Zero alcohol products and adolescents
INTRODUCTION: Zero alcohol products (ZAPs) could reduce alcohol-related harms by acting as a substitute for alcoholic beverages. However, concerns have been raised regarding the potential for these products to expose young people to additional alcohol-related stimuli, further normalising alcohol use and acting as a gateway to underage alcohol consumption. Scarce research has examined whether these concerns are warranted. METHOD: This project comp…
Australian parents’ attitudes, perceptions and supply of alcohol to adolescents
Parental supply of alcohol to adolescents is associated with increased risk of subsequent adolescent alcohol use and harms, so identifying factors associated with parents’ decision-making is critical. This study examined how parental supply is associated with attitudes toward adolescent alcohol use, perceived norms of parental supply, perceived behavioural control and perceived acceptable age to drink alcohol. A total of 1197 Australian parents w…
Pleasure
Factors influencing the frequency of children's consumption of soft drinks
Consumers' responses to front-of-pack labels that vary by interpretive content
The types and aspects of front-of-pack food labelling schemes preferred by adults and children
"Don't eat that, you'll get fat!" Exploring how parents and children conceptualise and frame messages about the causes and consequences of obesity
Factors influencing physical activity participation among older people with low activity levels
Despite the well-documented health benefits of physical activity in older adults, participation levels remain low. With rapid global population ageing, intensive efforts are needed to encourage higher levels of participation to ameliorate the negative effects of physical inactivity for older individuals and society as a whole. The aim of this qualitative study was to inform future physical activity promotion interventions by examining factors con…
Food Choice Under Five Front-of-Package Nutrition Label Conditions
Objectives. To determine which front-of-package label (out of 5 formats) is most effective at guiding consumers toward healthier food choices. Methods. Respondents from Argentina, Australia, Bulgaria, Canada, Denmark, France, Germany, Mexico, Singapore, Spain, the United Kingdom, and the United States took part in the Front-of-Pack International Comparative Experiment between April and July 2018. Respondents were shown foods of varying nutritiona…
Charity Begins at Home”
Formal volunteering is an important economic and social activity. In many countries, prevalence of volunteering is decreasing overall, including among older people who constitute a major volunteering resource. This qualitative study explored reasons for non-volunteering among seniors, with a focus on those who attribute their non-volunteering to their existing helping commitments. Forty-nine Australian interviewees aged 60 + years described a ran…
Investigating parents’ food-provision behaviours via the sensitisation method
The use of negative themes in television food advertising
Hearts and minds
Children’s experiences of theme parks were investigated using a broad range of data collection methods. The aim of the study was to assess the extent to which overall perceived enjoyment of the theme park experience is related to incident‐specific evaluations, periodic mood ratings, and levels of physiological excitement. The results show that for the two children participating in this study, Magic Kingdom did not provide superior experiences in …
Warning labels and interpretive nutrition labels
Effective strategies to reduce free sugar intake are needed. This study examined exposure to a warning label, independently and in conjunction with a Health Star Rating (HSR) label, on the selection of commercially available cold beverages with real decision-making stakes. Participants (N = 511, 47.9% female, mean = 21.7 (SD = 6.1) years) accessed an online convenience store app via an on-campus laptop to select one of 10 beverages (5 sugar-sweet…
Understanding the effectiveness of advertisements about the long-term harms of alcohol and low-risk drinking guidelines
Encouraging older people to engage in resistance training
Resistance training is an important aspect of healthy ageing, yet participation rates are especially low among older people. Strategies are needed to ensure resistance training programmes are attractive to and appropriate for this target group. To inform the development of such strategies, individual interviews (N = 42) and focus groups (four groups, N = 37) were conducted with 79 Western Australians representing four stakeholder groups: instruct…
Sales promotion strategies and youth drinking in Australia
Insights and recommendations for recruitment and retention of low socio-economic parents with overweight children
Low socio-economic groups are typically difficult to recruit and retain in health research, which makes it difficult to investigate their health-related beliefs and behaviours. Low socio-economic parents with overweight or obese children took part in a longitudinal qualitative child obesity study over 12 months. These parents' views of and recommendations for appropriate recruitment and retention strategies are reported. Their interpretations and…
Packaged foods purchased on price promotion in Australia
Can counter-advertising protect spectators of elite sport against the influence of unhealthy food and beverage sponsorship? A naturalistic trial
A process and outcome evaluation of an in-class vegetable promotion program
Assessing parents’ receptiveness to a vegetable-focussed in-school nutrition intervention
Factors influencing young people's use of alcohol mixed with energy drinks
Introducing and applying a new Australian alcohol advertising code
This article introduces the new Australian Alcohol Advertising Review Board (AARB) Code and assesses television advertising practices against its advertising content provisions. The Code is administered by independent experts to provide an alternative to the industry‐led Alcohol Beverages Advertising Code Scheme that has attracted substantial criticism. The new Code aims to balance the alcohol industry's right to promote a legal product against c…
Themed experiences and spaces
Mature adults' attitudes to mental health service utilisation
This qualitative study examined mature adults' attitudes to mental health services, in order to improve service utilisation among members of this group. Twenty individual and 12 focus group interviews were conducted with 111 West Australians aged ≥40 years living in urban and regional areas. The findings indicate that mature individuals may be receptive to information that assists them in differentiating the symptoms of ageing and mental illness …
Travelers’ Currency Conversion Behaviors
The Changing Consumer
Most studies of consumer behaviour have focused on the decision-making processes involved in the purchasing of goods and services. A change towards a more macro orientation is currently occurring in the field of Consumer Behaviour, a change that is enabling researchers to obtain a greater understanding of both the cognitions and emotions involved in the entire consumption process. Part of this process is the analysis of the symbolic meanings of p…
Factors influencing overweight children's commencement of and continuation in a resistance training program
Different factors variably influence program commencement and program continuation in both parents and children. This has important implications for future interventions that aim to successfully recruit and retain intervention participants
Mature adults' attitudes to mental health service utilisation
This qualitative study examined mature adults' attitudes to mental health services, in order to improve service utilisation among members of this group. Twenty individual and 12 focus group interviews were conducted with 111 West Australians aged ≥40 years living in urban and regional areas. The findings indicate that mature individuals may be receptive to information that assists them in differentiating the symptoms of ageing and mental illness …
Travelers’ Currency Conversion Behaviors
From Nutrients to Nurturance
The authors propose a restructuring of the “food as health” paradigm to “food as well-being.” This requires shifting from an emphasis on restraint and restrictions to a more positive, holistic understanding of the role of food in overall well-being. The authors propose the concept of food well-being (FWB), defined as a positive psychological, physical, emotional, and social relationship with food at both individual and societal levels. The author…
Hearts and minds
Children’s experiences of theme parks were investigated using a broad range of data collection methods. The aim of the study was to assess the extent to which overall perceived enjoyment of the theme park experience is related to incident‐specific evaluations, periodic mood ratings, and levels of physiological excitement. The results show that for the two children participating in this study, Magic Kingdom did not provide superior experiences in …
Themed experiences and spaces
Introducing and applying a new Australian alcohol advertising code
This article introduces the new Australian Alcohol Advertising Review Board (AARB) Code and assesses television advertising practices against its advertising content provisions. The Code is administered by independent experts to provide an alternative to the industry‐led Alcohol Beverages Advertising Code Scheme that has attracted substantial criticism. The new Code aims to balance the alcohol industry's right to promote a legal product against c…
The use of negative themes in television food advertising
Game on
Objective It is likely that there are substantial subconscious effects of organizations’ efforts to associate their products with sport via sponsorships, but most research methods are unable to capture these effects. The present study employed a novel projective technique to explore children's implicit associations between popular sports and a range of sports sponsors. Design Children participated in an activity using magnets bearing the logos of…
The effects of television and Internet food advertising on parents and children
Objective The current study examined the impact of television and Internet food advertising on Australian parents and children. Design Parents and their children aged 8 to 14 years were exposed to a television advertisement, an Internet advertisement or a control picture for four commonly advertised energy-dense, nutrient-poor foods. Setting Online web panel survey, Australia. Subjects Parents ( n 1302) and their children aged 8 to 14 years ( n 1…
Investigating parents’ food-provision behaviours via the sensitisation method
Predictors of positive outcomes of a school food provision policy in Australia
This study identified predictors of parents' and school principals' perceptions of the impact of a Western Australian school food policy. An initial qualitative phase involving focus groups with parents and interviews with school principals, teachers, canteen managers and Parents & Citizens Committee members provided general feedback on the policy and identified various factors that appeared to be related to its successful implementation. In the …
Developing cancer warning statements for alcoholic beverages
Cancer warning statements on alcoholic beverages constitute a potential means of increasing awareness about the relationship between alcohol consumption and cancer risk
Process evaluation outcomes from a global child obesity prevention intervention
The findings are facilitating the ongoing refinement of the EPODE approach. In particular, standardized and tailored information packages are being made available to advise program members of (i) the various evaluation methods and tools at their disposal and (ii) methods of acquiring private partner support. Overall, the study results relating to the types of issues encountered by program members are likely to be useful in guiding the future desi…
Parent and child interactions with two contrasting anti-obesity advertising campaigns
Well-funded, targeted social marketing campaigns will play an important role in the prevention and management of obesity. It is important that these campaigns are comprehensively evaluated and are backed up with structural supports to enable and encourage population subgroups to act upon messages
Insights and recommendations for recruitment and retention of low socio-economic parents with overweight children
Low socio-economic groups are typically difficult to recruit and retain in health research, which makes it difficult to investigate their health-related beliefs and behaviours. Low socio-economic parents with overweight or obese children took part in a longitudinal qualitative child obesity study over 12 months. These parents' views of and recommendations for appropriate recruitment and retention strategies are reported. Their interpretations and…
"Don't eat that, you'll get fat!" Exploring how parents and children conceptualise and frame messages about the causes and consequences of obesity
Transformative Consumer Research
Transformative consumer research ( TCR ) is defined as academic, theory‐based research that examines individual and group‐level problems and opportunities related to consumption, with the goal of improving consumer well‐being. This research approach seeks to engage in rigorous academic research that can offer pragmatic insights on the problems and opportunities of well‐being most relevant to consumers and their environments, with the mission of p…
Shaping pathways to gambling consumption? An analysis of the promotion of gambling and non-gambling activities from gambling venues
Background: In Australia, venues which provide gambling activities also provide activities that are utilised by families and children. However, there has been limited theoretical or empirical discussion about whether engagement with non-gambling activities may play a role in shaping pathways to current or future engagement in gambling within these environments. We examined marketing tactics for non-gambling and gambling activities in Clubs. Using…
A Thematic Analysis of Mothers’ Motivations for Blogging
The potential of shame as a message appeal in antismoking television advertisements
The use of shame appeals may be an effective method of motivating smokers to quit in an environment where they are members of a small minority and supportive legislation exists to discourage smoking in public places
Advertising to Children in Schools
Today's children develop in a world very different to that of previous generations. The 'commercialisation of childhood' has been well documented and refers to the ways in which marketers are successfully targeting children as consumer segments. This is a growing trend reflecting the considerable market worth of children's own disposable income and their ability to influence their parents' purchases
Factors influencing the frequency of children's consumption of soft drinks
Sales promotion strategies and youth drinking in Australia
Medicine (84 works) · Psychology (70 works) · Environmental health (62 works) · Business (51 works) · Substance Abuse Treatment and Outcomes (36 works) · Obesity, Physical Activity, Diet (34 works) · Political science (33 works) · Advertising (31 works) · Public health (31 works) · Alcohol (29 works)