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Fred W Morgan

Biographic Data

ID87245
NAMEFred W Morgan
GIVEN NAMESFred W
FAMILY NAMEMorgan
SIGNATUREMORGAN F W
AFFILIATIONSUniversity of Oklahoma
VERIFIEDNo
TOTAL WORKS3
TOTAL CITATIONS0
WORKS AS AUTHOR3
WORKS AS EDITOR0
FIRST PUBLICATION YEAR1982
LATEST PUBLICATION YEAR2018
H-INDEX0
  • Services in Society and Academic Thought

    Stephen L Vargo, Fred W Morgan•CHAPTER•The SAGE Handbook of Service-Domina…•2018

  • Product Safety, Information, and Behavior

    Open Access•Jeffrey J Stoltman, Fred W Morgan•ARTICLE•American Behavioral Scientist•1995•References: 18

    The primary objective of this article is to promote a reevaluation of the adequacy of information-based solutions to product safety problems. The perspective that is introduced serves to redirect the current conceptual and empirical approach to the issue of consumer safety. Thus far, most of the attention has been placed on the resolution of consumer problems via labels and warnings. However, these are not a complete solution to the problem. Labe…

  • Consumer Conduct in Product Liability Litigation

    Fred W Morgan, Dana I Avrunin•ARTICLE•Journal of Consumer Research•1982

    This article identifies and discusses several areas of product liability litigation that are concerned with the extent to which consumer conduct affects the defendant's liability for product-related injuries. Although courts have been reluctant to admit consumer research as evidence, researchers should eventually be able to supply evidence in cases involving negligence and strict liability

No prominent works on this page.

  • Consumer Conduct in Product Liability Litigation

    Fred W Morgan, Dana I Avrunin•ARTICLE•Journal of Consumer Research•1982

    This article identifies and discusses several areas of product liability litigation that are concerned with the extent to which consumer conduct affects the defendant's liability for product-related injuries. Although courts have been reluctant to admit consumer research as evidence, researchers should eventually be able to supply evidence in cases involving negligence and strict liability

  • Product Safety, Information, and Behavior

    Open Access•Jeffrey J Stoltman, Fred W Morgan•ARTICLE•American Behavioral Scientist•1995•References: 18

    The primary objective of this article is to promote a reevaluation of the adequacy of information-based solutions to product safety problems. The perspective that is introduced serves to redirect the current conceptual and empirical approach to the issue of consumer safety. Thus far, most of the attention has been placed on the resolution of consumer problems via labels and warnings. However, these are not a complete solution to the problem. Labe…

  • Services in Society and Academic Thought

    Stephen L Vargo, Fred W Morgan•CHAPTER•The SAGE Handbook of Service-Domina…•2018

Business (2 works) · Product (mathematics) (2 works) · Sociology (2 works) · Accounting (1 work) · Accounting (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumption (sociology) (1 work) · Contemporary Sociological Theory and Practice (1 work) · Economics (1 work)

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