Tuğba BORAZAN
Biographic Data
| ID | 8812473 |
|---|---|
| NAME | Tuğba BORAZAN |
| GIVEN NAMES | Tuğba |
| FAMILY NAME | BORAZAN |
| SIGNATURE | BORAZAN T |
| ORCID | 0000-0002-1009-8051 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2022 |
| H-INDEX | 0 |
Reflection of the Hallyu Effect on Turkish Consumers' Intention to Purchase Korean Products
Popular culture has become the soft power policy of countries and has been used as an important tool for promoting their own culture in other countries. In this study, it is aimed to investigate the effect of the Korean effect (Hallyu/Korean wave) which is an element of popular culture, which is increasing in Turkey, especially on social media, in parallel with the world, on the purchasing behavior of Korean products along with the country image …
No prominent works on this page.
Reflection of the Hallyu Effect on Turkish Consumers' Intention to Purchase Korean Products
Popular culture has become the soft power policy of countries and has been used as an important tool for promoting their own culture in other countries. In this study, it is aimed to investigate the effect of the Korean effect (Hallyu/Korean wave) which is an element of popular culture, which is increasing in Turkey, especially on social media, in parallel with the world, on the purchasing behavior of Korean products along with the country image …
Advertising (1 work) · Art (1 work) · Asian Culture and Media Studies (1 work) · Business (1 work) · China (1 work) · Consumer Perception and Purchasing Behavior (1 work) · Cultural Influence (1 work) · Drama (1 work) · Economics (1 work) · Korean Wave (1 work)