Bobi Guntarto
Biographic Data
| ID | 8822468 |
|---|---|
| NAME | Bobi Guntarto |
| GIVEN NAMES | Bobi |
| FAMILY NAME | Guntarto |
| SIGNATURE | GUNTARTO B |
| AFFILIATIONS | Multimedia Nusantara University |
| ORCID | 0000-0002-8161-7306 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2019 |
| H-INDEX | 0 |
“You sure there's nothing more to say?”
Local identity, to some extent, has been influenced by globalization, mainly through the new media. As a form of digital media, YouTube video advertisements play a crucial part in promoting global products to the locals. In Indonesia, the majority of YouTube visitors are young people; thus, young people have become the main targets of the advertisements. The video advertisements may contain representation, values or references of youth culture, w…
No prominent works on this page.
“You sure there's nothing more to say?”
Local identity, to some extent, has been influenced by globalization, mainly through the new media. As a form of digital media, YouTube video advertisements play a crucial part in promoting global products to the locals. In Indonesia, the majority of YouTube visitors are young people; thus, young people have become the main targets of the advertisements. The video advertisements may contain representation, values or references of youth culture, w…
Advertising (1 work) · Aesthetics (1 work) · Art (1 work) · Asian Culture and Media Studies (1 work) · Business (1 work) · Education, Sociology, Communication Studies (1 work) · Gender Studies (1 work) · Globalization (1 work) · Glocalization (1 work) · Indonesian (1 work)