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A Fuat Fırat

Biographic Data

ID88305
NAMEA Fuat Fırat
GIVEN NAMESA Fuat
FAMILY NAMEFırat
SIGNATUREFIRAT A F
AFFILIATIONSArizona State University
ORCID0000-0002-5599-5063
VERIFIEDYes
TOTAL WORKS20
TOTAL CITATIONS200
AUTHOR COUNT20
EDITOR COUNT0
FIRST PUBLICATION YEAR1983
LATEST PUBLICATION YEAR2026
H-INDEX4
  • Digital Labour in Global Marketscapes

    Open Access•Nikhilesh Dholakia, A Fuat Fırat et al.•ARTICLE•Management and Labour Studies•2026

    While globalized digital labour has been happening for many decades, there is a steady ongoing shift to digital labour being performed for free by consumers worldwide, in multiple ways, that enhance the bottom lines of mega-tech companies that own social media platforms and artificial intelligence (AI) platforms. Without the benefits of capturing the uncompensated digital labour of billions of global consumers, the big tech companies would be in …

  • Crisis of communication in late modern market culture

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•2026

    In this article, I examine the state of communications technologies and their impacts on humanity, and I maintain that we are experiencing a crisis. To understand how we got here, I briefly discuss the development of iconographic culture in modernity, the characteristics of iconographic communications, and the subsequent changes in the structure of knowledge. I further discuss the impacts of digitalization and AI. Finally, I observe the nature of…

  • Commentary: Worthiness of the Human Race

    A Fuat Fırat•ARTICLE•Consumption Markets & Culture•2024•References: 5

    In this think-piece, I explore possible reasons for the current conditions of human existence on Earth and propose some ideas regarding the reasons for the predicament humanity seems to be facing and give some thought to some ways that potential disasters may be averted. I emphasize the usefulness of integrating literature and philosophy with scholarly endeavours. I also propose that methods generally discarded in our disciplines, especially ones…

  • An heretical consumer research perspective on music, culture and heritage

    Sharon Schembri, A Fuat Fırat•ARTICLE•Consumption Markets & Culture•2018•Cited by: 1•References: 10

    This special issue presents both empirical and conceptual papers on music, culture, and heritage as a discursive site of human action and social interaction. The theme of this special issue of music, culture, and heritage are aspects symbolically embedded throughout the market, as well as within cultural and ritualistic practice. The work featured in this special issue captures the essence of the 2015 Heretical Consumer Research Revival conferenc…

  • From consumer to construer: Travels in human subjectivity

    Open Access•A Fuat Fırat, Nikhilesh Dholakia•ARTICLE•Journal of Consumer Culture•2016•Cited by: 2•References: 14

    A key component of how human beings organize their lives is how they perceive and make sense of what it means to be human, that is, their subjectivity. Human subjectivity has taken on different dominant forms across history, the consumer being one of the most dominant contemporary forms. Based on current and potential trends, we argue, with a deliberate tone of optimism about transformative potential of the human condition, that if the contempora…

  • Evolving desire to experience the social ‘other’: Insights from the high-society bazaar

    Open Access•Handan Vicdan, A Fuat Fırat•ARTICLE•Journal of Consumer Culture•2013•Cited by: 4•References: 20

    We explore key changes in orientations toward encountering and experiencing the ‘other’ in new consumption venues as a result of the transformations in globalization and modern culture. Our research aims to provide insights into how ‘experiencing the other’ is increasingly sought in high-society bazaars by both upper and lower social classes, respectively representing the westernized and traditional social elements in Turkey, where the West meets…

  • Living a theme

    A Fuat Fırat, Ebru Ulusoy•ARTICLE•Consumption Markets & Culture•2011•Cited by: 4•References: 4

    Based on previous studies and theses developed on the subject by scholars from different disciplines, the authors investigate (1) if thematization is a phenomenon of our time or if it has been around for a long time, and (2) laypersons’ thoughts and feelings about thematization compared to the academic perspective. To understand the phenomenon, this article explores the construction and features of themed environments, such as Las Vegas, theme pa…

  • Themed experiences and spaces

    A Fuat Fırat, Simone Pettigrew et al.•ARTICLE•Consumption Markets & Culture•2011•Cited by: 1

  • Cynical identity projects as consumer resistance - the Scrooge as a social critic

    Ilona Mikkonen, Johanna Moisander et al.•ARTICLE•Consumption Markets & Culture•2011•Cited by: 18•References: 46

    The paper focuses on consumer cynicism in online environments, using the anti‐Christmas sites of the Internet as an empirical case. Drawing on the discursive power model of consumer resistance, critical management studies on organizational cynicism, and Foucauldian ideas of political struggle as "politics of self," it is argued that consumer cynicism, in online environments, may represent a form of resistance against markets and the marketing ins…

  • The making of the consumer

    Nikhilesh Dholakia, A Fuat Fırat•CHAPTER•Consuming People•2010

    Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capita…

  • Global business beyond modernity

    Open Access•Nikhilesh Dholakia, A Fuat Fırat et al.•ARTICLE•Critical Perspectives on…•2006

    Purpose This paper sets out to provide global business managers and researchers with perspectives, concepts, and some tools to deal with emergent late modern conditions. Design/methodology/approach Analytical discourse is employed to outline the post‐enlightenment rise of modernity and rational economics. The paper critiques the nature of business institutions and practices under modernity, and points to the new conditions of waning and late mode…

  • Welcoming the DVD Issue

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•2005

  • Consuming People: From Political Economy to Theatres of Consumption

    A Fuat Fırat, Nikhilesh Dholakia et al.•BOOK•Consuming People: From Political…•2003

    Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capita…

  • Consumption, Commodity, and Culture

    A Fuat Fırat, A Fuat Firat•ARTICLE•NWSA Journal•1999

    One of the goals of feminism over the decades has been to create the new women, those who construct themselves independently of others. The plural is significant as a means of escaping from monolithic modernist definitions of the feminine and, thus, the female. The hope may be that women-and men-may finally find a cultural landscape that allows multiple constitutions of experience and being. In modernity, the assignment of the feminine to the sph…

  • Rethinking consumption

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1999•Cited by: 2•References: 3

  • Consuming People: From Political Economy to Theatres of Consumption

    Open Access•A Fuat Fırat, Nikhilesh Dholakia•BOOK•Consuming People: From Political…•1998

    1. The Consuming Society 2. Consumption Patterns 3. Making of the Consumer 4. Consumption in Modern Society 5. The Social Construction of Consumption Patterns in Modern Society 6. (Post)Modernity and Consumption 7. Postmodern Consumption 8. Global Consumption 9. Consuming People 10. The New Theater of Consumption

  • “The play is the thing…”: Comments on Ben Fine's “playing the consumption game”

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Consumption Markets & Culture•1997

    (1997). “The play is the thing...”: Comments on Ben Fine's “playing the consumption game”. Consumption Markets & Culture: Vol. 1, No. 3, pp. 297-302

  • Welcome to CMC

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1997•Cited by: 4

  • Liberatory Postmodernism and the Reenchantment of Consumption

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 163

    In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled “liberatory postmodernism.” By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, we show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential. The analysis in our article begins w…

  • From social psychology to political economy: A model of energy use behavior

    Open Access•Ruby Roy Dholakia, Nikhilesh Dholakia et al.•ARTICLE•Journal of Economic Psychology•1983•Cited by: 1•References: 16

  • Liberatory Postmodernism and the Reenchantment of Consumption

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 163

    In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled “liberatory postmodernism.” By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, we show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential. The analysis in our article begins w…

  • Cynical identity projects as consumer resistance - the Scrooge as a social critic

    Ilona Mikkonen, Johanna Moisander et al.•ARTICLE•Consumption Markets & Culture•2011•Cited by: 18•References: 46

    The paper focuses on consumer cynicism in online environments, using the anti‐Christmas sites of the Internet as an empirical case. Drawing on the discursive power model of consumer resistance, critical management studies on organizational cynicism, and Foucauldian ideas of political struggle as "politics of self," it is argued that consumer cynicism, in online environments, may represent a form of resistance against markets and the marketing ins…

  • Evolving desire to experience the social ‘other’: Insights from the high-society bazaar

    Open Access•Handan Vicdan, A Fuat Fırat•ARTICLE•Journal of Consumer Culture•2013•Cited by: 4•References: 20

    We explore key changes in orientations toward encountering and experiencing the ‘other’ in new consumption venues as a result of the transformations in globalization and modern culture. Our research aims to provide insights into how ‘experiencing the other’ is increasingly sought in high-society bazaars by both upper and lower social classes, respectively representing the westernized and traditional social elements in Turkey, where the West meets…

  • Living a theme

    A Fuat Fırat, Ebru Ulusoy•ARTICLE•Consumption Markets & Culture•2011•Cited by: 4•References: 4

    Based on previous studies and theses developed on the subject by scholars from different disciplines, the authors investigate (1) if thematization is a phenomenon of our time or if it has been around for a long time, and (2) laypersons’ thoughts and feelings about thematization compared to the academic perspective. To understand the phenomenon, this article explores the construction and features of themed environments, such as Las Vegas, theme pa…

  • Welcome to CMC

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1997•Cited by: 4

  • From consumer to construer: Travels in human subjectivity

    Open Access•A Fuat Fırat, Nikhilesh Dholakia•ARTICLE•Journal of Consumer Culture•2016•Cited by: 2•References: 14

    A key component of how human beings organize their lives is how they perceive and make sense of what it means to be human, that is, their subjectivity. Human subjectivity has taken on different dominant forms across history, the consumer being one of the most dominant contemporary forms. Based on current and potential trends, we argue, with a deliberate tone of optimism about transformative potential of the human condition, that if the contempora…

  • Rethinking consumption

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1999•Cited by: 2•References: 3

  • An heretical consumer research perspective on music, culture and heritage

    Sharon Schembri, A Fuat Fırat•ARTICLE•Consumption Markets & Culture•2018•Cited by: 1•References: 10

    This special issue presents both empirical and conceptual papers on music, culture, and heritage as a discursive site of human action and social interaction. The theme of this special issue of music, culture, and heritage are aspects symbolically embedded throughout the market, as well as within cultural and ritualistic practice. The work featured in this special issue captures the essence of the 2015 Heretical Consumer Research Revival conferenc…

  • Themed experiences and spaces

    A Fuat Fırat, Simone Pettigrew et al.•ARTICLE•Consumption Markets & Culture•2011•Cited by: 1

  • From social psychology to political economy: A model of energy use behavior

    Open Access•Ruby Roy Dholakia, Nikhilesh Dholakia et al.•ARTICLE•Journal of Economic Psychology•1983•Cited by: 1•References: 16

  • From social psychology to political economy: A model of energy use behavior

    Open Access•Ruby Roy Dholakia, Nikhilesh Dholakia et al.•ARTICLE•Journal of Economic Psychology•1983•Cited by: 1•References: 16

  • Liberatory Postmodernism and the Reenchantment of Consumption

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Journal of Consumer Research•1995•Cited by: 163

    In this article, we elaborate on various key ideas about consumption and consumer from a theoretical position that we have labeled “liberatory postmodernism.” By unmasking the limitations of modernism that have to do with the onerous nature of its metanarratives and narrow conventionalism, we show that postmodern developments offer alternate visions of consumption processes that have an emancipatory potential. The analysis in our article begins w…

  • “The play is the thing…”: Comments on Ben Fine's “playing the consumption game”

    A Fuat Fırat, A Fuat Firat et al.•ARTICLE•Consumption Markets & Culture•1997

    (1997). “The play is the thing...”: Comments on Ben Fine's “playing the consumption game”. Consumption Markets & Culture: Vol. 1, No. 3, pp. 297-302

  • Welcome to CMC

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1997•Cited by: 4

  • Consuming People: From Political Economy to Theatres of Consumption

    Open Access•A Fuat Fırat, Nikhilesh Dholakia•BOOK•Consuming People: From Political…•1998

    1. The Consuming Society 2. Consumption Patterns 3. Making of the Consumer 4. Consumption in Modern Society 5. The Social Construction of Consumption Patterns in Modern Society 6. (Post)Modernity and Consumption 7. Postmodern Consumption 8. Global Consumption 9. Consuming People 10. The New Theater of Consumption

  • Consumption, Commodity, and Culture

    A Fuat Fırat, A Fuat Firat•ARTICLE•NWSA Journal•1999

    One of the goals of feminism over the decades has been to create the new women, those who construct themselves independently of others. The plural is significant as a means of escaping from monolithic modernist definitions of the feminine and, thus, the female. The hope may be that women-and men-may finally find a cultural landscape that allows multiple constitutions of experience and being. In modernity, the assignment of the feminine to the sph…

  • Rethinking consumption

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•1999•Cited by: 2•References: 3

  • Consuming People: From Political Economy to Theatres of Consumption

    A Fuat Fırat, Nikhilesh Dholakia et al.•BOOK•Consuming People: From Political…•2003

    Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capita…

  • Welcoming the DVD Issue

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•2005

  • Global business beyond modernity

    Open Access•Nikhilesh Dholakia, A Fuat Fırat et al.•ARTICLE•Critical Perspectives on…•2006

    Purpose This paper sets out to provide global business managers and researchers with perspectives, concepts, and some tools to deal with emergent late modern conditions. Design/methodology/approach Analytical discourse is employed to outline the post‐enlightenment rise of modernity and rational economics. The paper critiques the nature of business institutions and practices under modernity, and points to the new conditions of waning and late mode…

  • The making of the consumer

    Nikhilesh Dholakia, A Fuat Fırat•CHAPTER•Consuming People•2010

    Consumption is widely regarded as one of the most important phenomena in contemporary society, but, till now, there has been very little analysis of how consumption patterns evolve, transform and proliferate. This revealing book provides an incisive treatment of consumption on a global scale from a cultural, philosophical and business perspective. Beginning with an analysis of how a dominant form of consumption pattern took hold in modern, capita…

  • Living a theme

    A Fuat Fırat, Ebru Ulusoy•ARTICLE•Consumption Markets & Culture•2011•Cited by: 4•References: 4

    Based on previous studies and theses developed on the subject by scholars from different disciplines, the authors investigate (1) if thematization is a phenomenon of our time or if it has been around for a long time, and (2) laypersons’ thoughts and feelings about thematization compared to the academic perspective. To understand the phenomenon, this article explores the construction and features of themed environments, such as Las Vegas, theme pa…

  • Themed experiences and spaces

    A Fuat Fırat, Simone Pettigrew et al.•ARTICLE•Consumption Markets & Culture•2011•Cited by: 1

  • Cynical identity projects as consumer resistance - the Scrooge as a social critic

    Ilona Mikkonen, Johanna Moisander et al.•ARTICLE•Consumption Markets & Culture•2011•Cited by: 18•References: 46

    The paper focuses on consumer cynicism in online environments, using the anti‐Christmas sites of the Internet as an empirical case. Drawing on the discursive power model of consumer resistance, critical management studies on organizational cynicism, and Foucauldian ideas of political struggle as "politics of self," it is argued that consumer cynicism, in online environments, may represent a form of resistance against markets and the marketing ins…

  • Evolving desire to experience the social ‘other’: Insights from the high-society bazaar

    Open Access•Handan Vicdan, A Fuat Fırat•ARTICLE•Journal of Consumer Culture•2013•Cited by: 4•References: 20

    We explore key changes in orientations toward encountering and experiencing the ‘other’ in new consumption venues as a result of the transformations in globalization and modern culture. Our research aims to provide insights into how ‘experiencing the other’ is increasingly sought in high-society bazaars by both upper and lower social classes, respectively representing the westernized and traditional social elements in Turkey, where the West meets…

  • From consumer to construer: Travels in human subjectivity

    Open Access•A Fuat Fırat, Nikhilesh Dholakia•ARTICLE•Journal of Consumer Culture•2016•Cited by: 2•References: 14

    A key component of how human beings organize their lives is how they perceive and make sense of what it means to be human, that is, their subjectivity. Human subjectivity has taken on different dominant forms across history, the consumer being one of the most dominant contemporary forms. Based on current and potential trends, we argue, with a deliberate tone of optimism about transformative potential of the human condition, that if the contempora…

  • An heretical consumer research perspective on music, culture and heritage

    Sharon Schembri, A Fuat Fırat•ARTICLE•Consumption Markets & Culture•2018•Cited by: 1•References: 10

    This special issue presents both empirical and conceptual papers on music, culture, and heritage as a discursive site of human action and social interaction. The theme of this special issue of music, culture, and heritage are aspects symbolically embedded throughout the market, as well as within cultural and ritualistic practice. The work featured in this special issue captures the essence of the 2015 Heretical Consumer Research Revival conferenc…

  • Commentary: Worthiness of the Human Race

    A Fuat Fırat•ARTICLE•Consumption Markets & Culture•2024•References: 5

    In this think-piece, I explore possible reasons for the current conditions of human existence on Earth and propose some ideas regarding the reasons for the predicament humanity seems to be facing and give some thought to some ways that potential disasters may be averted. I emphasize the usefulness of integrating literature and philosophy with scholarly endeavours. I also propose that methods generally discarded in our disciplines, especially ones…

  • Digital Labour in Global Marketscapes

    Open Access•Nikhilesh Dholakia, A Fuat Fırat et al.•ARTICLE•Management and Labour Studies•2026

    While globalized digital labour has been happening for many decades, there is a steady ongoing shift to digital labour being performed for free by consumers worldwide, in multiple ways, that enhance the bottom lines of mega-tech companies that own social media platforms and artificial intelligence (AI) platforms. Without the benefits of capturing the uncompensated digital labour of billions of global consumers, the big tech companies would be in …

  • Crisis of communication in late modern market culture

    A Fuat Fırat, A Fuat Firat•ARTICLE•Consumption Markets & Culture•2026

    In this article, I examine the state of communications technologies and their impacts on humanity, and I maintain that we are experiencing a crisis. To understand how we got here, I briefly discuss the development of iconographic culture in modernity, the characteristics of iconographic communications, and the subsequent changes in the structure of knowledge. I further discuss the impacts of digitalization and AI. Finally, I observe the nature of…

Sociology (16 works) · Aesthetics (12 works) · Art (9 works) · Business (7 works) · Political science (6 works) · Economics (5 works) · Globalization and Cultural Identity (5 works) · Social science (5 works) · Consumer Behavior in Brand Consumption and Identification (4 works) · Cultural Industries and Urban Development (4 works)

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