Darren How
Biographic Data
| ID | 8840083 |
|---|---|
| NAME | Darren How |
| GIVEN NAMES | Darren |
| FAMILY NAME | How |
| SIGNATURE | HOW D |
| AFFILIATIONS | Government and Law, University of Canberra |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Brand transcendence through brand value co-creation exchanges within social media craft beverage brand communities
This study explores brand transcendence through brand value co-creation within social media craft beverage brand communities across Instagram and Twitter (now X). Lexical analysis explored a total of 192,330 posts and found brand transcendence evident in the interplay between user-generated content (UGC) and brand-generated content (BGC) across social media platforms, which co-created brand value through the processes of sharing virtual cues with…
No prominent works on this page.
Brand transcendence through brand value co-creation exchanges within social media craft beverage brand communities
This study explores brand transcendence through brand value co-creation within social media craft beverage brand communities across Instagram and Twitter (now X). Lexical analysis explored a total of 192,330 posts and found brand transcendence evident in the interplay between user-generated content (UGC) and brand-generated content (BGC) across social media platforms, which co-created brand value through the processes of sharing virtual cues with…
Brand awareness (1 work) · Brand Community (1 work) · Brand equity (1 work) · Craft (1 work) · Digital Marketing and Social Media (1 work) · Open Source Software Innovations (1 work) · Service and Product Innovation (1 work) · Social media (1 work) · Value (mathematics) (1 work)