Samuel D Bradley
Biographic Data
| ID | 886433 |
|---|---|
| NAME | Samuel D Bradley |
| GIVEN NAMES | Samuel D |
| FAMILY NAME | Bradley |
| SIGNATURE | BRADLEY S D |
| AFFILIATIONS | Texas Tech University |
| VERIFIED | No |
| TOTAL WORKS | 8 |
| TOTAL CITATIONS | 19 |
| WORKS AS AUTHOR | 8 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2004 |
| LATEST PUBLICATION YEAR | 2010 |
| H-INDEX | 3 |
Reconstructing the Remote Television Memory Test
Memory plays a role in many communications theories; however, few studies consider individual differences in memory. The results are reported here for two original studies designed to reconstruct a previously validated measure for television memory constructed to assess how people forget information over time. The remote television memory test assesses recognition memory for the titles of broadcast television programs canceled after a single seas…
Homosexual Imagery in Print Advertisements
This study examines whether print advertisements featuring homosexual imagery elicit greater attention and recall while eliciting more negative responses than advertisements featuring heterosexual images. Data indicate that these advertisements were indeed better remembered and required more time to cognitively process, likely because of the advertisement's imagery being inconsistent with existing gender schema. Other responses demonstrated that …
Memory for images intense enough to draw an administration's attention
In the recent United States-led "war on terror," including ongoing engagements in Iraq and Afghanistan, news organizations have been accused of showing a negative view of developments on the ground. In particular, news depictions of casualties have brought accusations of anti-Americanism and aiding and abetting the terrorists' cause. In this study, video footage of war from television news stories was manipulated to investigate the effects of neg…
Emotion Trumps Attention
The evoked startle reflex (SR) has proven effective in measuring attention to simple stimuli; however, an initial investigation of the SR during television viewing found that emotion dominated the responses. This article reports an experiment that paired the acoustic startle probe with a sub-startle threshold acoustic prepulse. The interval between these two acoustic stimuli was varied while participants watched emotional television. When a start…
Examining the Eyeblink Startle Reflex as a Measure of Emotion and Motivation to Television Programming
This study examines the reliability and validity of the eyeblink startle reflex as a measure of emotional and motivational responding to television content. A pretest uses continuous response measurement to identify pleasant, neutral, and unpleasant scenes from a television drama. Acoustic startle probe methodology and facial electromyography are used to measure responding to these scenes during an experiment. Although past research has suggested…
The Motivation Activation Measure (MAM)
(2007). The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation? Communication Methods and Measures: Vol. 1, No. 2, pp. 113-136
Death with a Story
Death with a Story: How Story Impacts Emotional, Motivational, and Physiological Responses to First-Person Shooter Video Games Edward F. Schneider, Edward F. Schneider 1State University of New York-Potsdam 3Annie Lang, Department of Telecommunications, Institute for Communication Research, Indiana University, 1229 E. 7th Street, Bloomington, IN 47405–5501 Search for other works by this author on: Oxford Academic Google Scholar Annie Lang, Annie L…
Presidential Expressions and Viewer Emotion
Despite the biological predisposition to recognize and mimic facial expressions, research has shown that contextual or experiential factors may elicit emotionally incongruent, or counterempathic, responses. This experimental study reports how counterempathic responses to televised leader displays may be evoked in political communication. Findings suggest that unexpected nonverbal communication is subject to cognitive appraisal, which may influenc…
Homosexual Imagery in Print Advertisements
This study examines whether print advertisements featuring homosexual imagery elicit greater attention and recall while eliciting more negative responses than advertisements featuring heterosexual images. Data indicate that these advertisements were indeed better remembered and required more time to cognitively process, likely because of the advertisement's imagery being inconsistent with existing gender schema. Other responses demonstrated that …
The Motivation Activation Measure (MAM)
(2007). The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation? Communication Methods and Measures: Vol. 1, No. 2, pp. 113-136
Memory for images intense enough to draw an administration's attention
In the recent United States-led "war on terror," including ongoing engagements in Iraq and Afghanistan, news organizations have been accused of showing a negative view of developments on the ground. In particular, news depictions of casualties have brought accusations of anti-Americanism and aiding and abetting the terrorists' cause. In this study, video footage of war from television news stories was manipulated to investigate the effects of neg…
Examining the Eyeblink Startle Reflex as a Measure of Emotion and Motivation to Television Programming
This study examines the reliability and validity of the eyeblink startle reflex as a measure of emotional and motivational responding to television content. A pretest uses continuous response measurement to identify pleasant, neutral, and unpleasant scenes from a television drama. Acoustic startle probe methodology and facial electromyography are used to measure responding to these scenes during an experiment. Although past research has suggested…
Reconstructing the Remote Television Memory Test
Memory plays a role in many communications theories; however, few studies consider individual differences in memory. The results are reported here for two original studies designed to reconstruct a previously validated measure for television memory constructed to assess how people forget information over time. The remote television memory test assesses recognition memory for the titles of broadcast television programs canceled after a single seas…
Death with a Story
Death with a Story: How Story Impacts Emotional, Motivational, and Physiological Responses to First-Person Shooter Video Games Edward F. Schneider, Edward F. Schneider 1State University of New York-Potsdam 3Annie Lang, Department of Telecommunications, Institute for Communication Research, Indiana University, 1229 E. 7th Street, Bloomington, IN 47405–5501 Search for other works by this author on: Oxford Academic Google Scholar Annie Lang, Annie L…
Presidential Expressions and Viewer Emotion
Despite the biological predisposition to recognize and mimic facial expressions, research has shown that contextual or experiential factors may elicit emotionally incongruent, or counterempathic, responses. This experimental study reports how counterempathic responses to televised leader displays may be evoked in political communication. Findings suggest that unexpected nonverbal communication is subject to cognitive appraisal, which may influenc…
Examining the Eyeblink Startle Reflex as a Measure of Emotion and Motivation to Television Programming
This study examines the reliability and validity of the eyeblink startle reflex as a measure of emotional and motivational responding to television content. A pretest uses continuous response measurement to identify pleasant, neutral, and unpleasant scenes from a television drama. Acoustic startle probe methodology and facial electromyography are used to measure responding to these scenes during an experiment. Although past research has suggested…
The Motivation Activation Measure (MAM)
(2007). The Motivation Activation Measure (MAM): How Well Does MAM Predict Individual Differences in Physiological Indicators of Appetitive and Aversive Activation? Communication Methods and Measures: Vol. 1, No. 2, pp. 113-136
Emotion Trumps Attention
The evoked startle reflex (SR) has proven effective in measuring attention to simple stimuli; however, an initial investigation of the SR during television viewing found that emotion dominated the responses. This article reports an experiment that paired the acoustic startle probe with a sub-startle threshold acoustic prepulse. The interval between these two acoustic stimuli was varied while participants watched emotional television. When a start…
Memory for images intense enough to draw an administration's attention
In the recent United States-led "war on terror," including ongoing engagements in Iraq and Afghanistan, news organizations have been accused of showing a negative view of developments on the ground. In particular, news depictions of casualties have brought accusations of anti-Americanism and aiding and abetting the terrorists' cause. In this study, video footage of war from television news stories was manipulated to investigate the effects of neg…
Reconstructing the Remote Television Memory Test
Memory plays a role in many communications theories; however, few studies consider individual differences in memory. The results are reported here for two original studies designed to reconstruct a previously validated measure for television memory constructed to assess how people forget information over time. The remote television memory test assesses recognition memory for the titles of broadcast television programs canceled after a single seas…
Homosexual Imagery in Print Advertisements
This study examines whether print advertisements featuring homosexual imagery elicit greater attention and recall while eliciting more negative responses than advertisements featuring heterosexual images. Data indicate that these advertisements were indeed better remembered and required more time to cognitively process, likely because of the advertisement's imagery being inconsistent with existing gender schema. Other responses demonstrated that …
Psychology (8 works) · Cognitive psychology (6 works) · Cognition (5 works) · Arousal (4 works) · Media Influence and Health (4 works) · Social Psychology (4 works) · Computer Science (3 works) · Measure (data warehouse (3 works) · Neuroscience (3 works) · Audiology (2 works)