Sönke Albers
Biographic Data
| ID | 8886254 |
|---|---|
| NAME | Sönke Albers |
| GIVEN NAMES | Sönke |
| FAMILY NAME | Albers |
| SIGNATURE | ALBERS S |
| AFFILIATIONS | Kühne Logistics University |
| ORCID | 0000-0002-3993-4199 |
| VERIFIED | Yes |
| TOTAL WORKS | 7 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 5 |
| EDITOR COUNT | 2 |
| FIRST PUBLICATION YEAR | 2007 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages
Movies are often sequentially offered through different distribution channels such as theaters, video sales and rentals, and online streaming. This research answers the question of how the advertising budget should be allocated across the various distribution channels to maximize overall profit. An extant allocation model is limited because of maximizing the logarithms of sales minus costs rather than true untransformed profit. Overcoming this li…
Demand and supply side effects of Covid-19 on music streaming
Restrictions imposed to fight the Covid-19 pandemic dramatically changed life. This affected the entertainment industry with consequences on the demand (consumer behavior in terms of quantity and preferences) and supply side (quantity of published products). Suffering from revenue losses because of canceled live events due to Covid-19, the music industry heavily relied on streaming revenues so we investigate how the lockdowns and other restrictio…
The limits of analyzing service quality data in public transport
Methodik der Empirischen Forschung
Methodik der Empirischen Forschung
Methodik der Empirischen Forschung
Methodik der empirischen Forschung
No prominent works on this page.
Methodik der Empirischen Forschung
Methodik der empirischen Forschung
Methodik der Empirischen Forschung
Methodik der Empirischen Forschung
The limits of analyzing service quality data in public transport
Demand and supply side effects of Covid-19 on music streaming
Restrictions imposed to fight the Covid-19 pandemic dramatically changed life. This affected the entertainment industry with consequences on the demand (consumer behavior in terms of quantity and preferences) and supply side (quantity of published products). Suffering from revenue losses because of canceled live events due to Covid-19, the music industry heavily relied on streaming revenues so we investigate how the lockdowns and other restrictio…
Optimal Rules for Advertising Budget Allocation Across Movie Versions Marketed in Sequential Distribution Stages
Movies are often sequentially offered through different distribution channels such as theaters, video sales and rentals, and online streaming. This research answers the question of how the advertising budget should be allocated across the various distribution channels to maximize overall profit. An extant allocation model is limited because of maximizing the logarithms of sales minus costs rather than true untransformed profit. Overcoming this li…
Datenanalyse (4 works) · Datenerhebung (4 works) · empirische Forschung (4 works) · Empirische Methode (4 works) · Lehrbuch (4 works) · Methodology (4 works) · Quantitative Methode (4 works) · Research (4 works) · Social sciences (4 works) · Sozialforschung (4 works)