Ponco Budi Sulistyo
Biographic Data
| ID | 8894287 |
|---|---|
| NAME | Ponco Budi Sulistyo |
| GIVEN NAMES | Ponco Budi |
| FAMILY NAME | Sulistyo |
| SIGNATURE | SULISTYO P B |
| AFFILIATIONS | Mercu Buana University |
| ORCID | 0000-0002-9919-3417 |
| VERIFIED | Yes |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Facebook’s Influence on the Effectiveness of Digital Advertising among Malaysian Youth
The growth of advanced technology has contributed to the digital advertising industry as Facebook's users are easily connected, and purchasing behaviours will be developed with the content of the products promoted in digital advertising. The older generation prefers traditional advertising due to technology's security and privacy aspects, leading to fewer choices in purchasing products. This study aimed to identify the relationship between the in…
Factors Influencing Users’ Interest in Using Online Dating Apps with Age as the Moderator
A mobile dating software app advertises itself as a social discovery tool and helps users start new, possibly romantic interactions. Online dating apps’ entry into personal life is promoted as a well-liked and distinctive method of establishing relationships. It is a sign of rising information and communication technology (ICT) use in this area. Previous studies have also shown that age may be a significant factor that influences individuals in u…
Empowering Cross-Border Women Entrepreneurs via Mobile Ict
Women’s share in the business sector in Malaysia and Indonesia lags behind their male counterpart. However, Information and Communication Technology (ICT) could serve as a game changer to empower women startup and entrepreneurs. The acceptance and usage of Mobile ICT in business operations could empower more women-led Micro, Small and Medium Enterprises (MSMEs) to grow and fulfill customer needs and wants. However, there is a lack of established …
No prominent works on this page.
Empowering Cross-Border Women Entrepreneurs via Mobile Ict
Women’s share in the business sector in Malaysia and Indonesia lags behind their male counterpart. However, Information and Communication Technology (ICT) could serve as a game changer to empower women startup and entrepreneurs. The acceptance and usage of Mobile ICT in business operations could empower more women-led Micro, Small and Medium Enterprises (MSMEs) to grow and fulfill customer needs and wants. However, there is a lack of established …
Facebook’s Influence on the Effectiveness of Digital Advertising among Malaysian Youth
The growth of advanced technology has contributed to the digital advertising industry as Facebook's users are easily connected, and purchasing behaviours will be developed with the content of the products promoted in digital advertising. The older generation prefers traditional advertising due to technology's security and privacy aspects, leading to fewer choices in purchasing products. This study aimed to identify the relationship between the in…
Factors Influencing Users’ Interest in Using Online Dating Apps with Age as the Moderator
A mobile dating software app advertises itself as a social discovery tool and helps users start new, possibly romantic interactions. Online dating apps’ entry into personal life is promoted as a well-liked and distinctive method of establishing relationships. It is a sign of rising information and communication technology (ICT) use in this area. Previous studies have also shown that age may be a significant factor that influences individuals in u…
Digital Marketing and Social Media (3 works) · Business (2 works) · Computer Science (2 works) · Psychology (2 works) · The Internet (2 works) · Advertising (1 work) · Economic growth (1 work) · Economics (1 work) · Empowerment (1 work) · Entrepreneurship (1 work)