Yichen LIAO
Biographic Data
| ID | 8916663 |
|---|---|
| NAME | Yichen LIAO |
| GIVEN NAMES | Yichen |
| FAMILY NAME | LIAO |
| SIGNATURE | LIAO Y |
| AFFILIATIONS | Wuhan Business University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2019 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
How source disclosure shapes user perceptions of ChatGPT-generated content
Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective
Nostalgic emotional advertising is a common advertising strategy used among businesses. It allows consumers to recall past experiences, by evoking emotional resonance and self-identity, which can improve brand communication. Previous studies have shown the predominantly positive impact of nostalgic advertising. However, some research has contested these findings. For example, nostalgic advertisements released by certain brands have failed to prod…
No prominent works on this page.
Does nostalgic advertising contribute to the spread of a brand’s word of mouth? An emotional two-dimensional perspective
Nostalgic emotional advertising is a common advertising strategy used among businesses. It allows consumers to recall past experiences, by evoking emotional resonance and self-identity, which can improve brand communication. Previous studies have shown the predominantly positive impact of nostalgic advertising. However, some research has contested these findings. For example, nostalgic advertisements released by certain brands have failed to prod…
How source disclosure shapes user perceptions of ChatGPT-generated content
Advertising (1 work) · AI in Service Interactions (1 work) · Artificial Intelligence in Healthcare and Education (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Content analysis (1 work) · Ethics and Social Impacts of AI (1 work) · Marketing (1 work) · Mathematics (1 work) · Media, Gender, and Advertising (1 work)