Jiuqi CHEN
Biographic Data
| ID | 8916949 |
|---|---|
| NAME | Jiuqi CHEN |
| GIVEN NAMES | Jiuqi |
| FAMILY NAME | CHEN |
| SIGNATURE | CHEN J |
| AFFILIATIONS | Southwest Jiaotong University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Does logo complexity impact souvenir authenticity perception? When complex is authentic
People crave authenticity in tourism. However, empirical research on the effect of logo design elements on souvenirs’ perceived authenticity has mainly been ignored in the existing literature. We fill this gap by focusing on logo complexity and examining its impact on souvenir authenticity. Across four studies (N = 1037), we demonstrate that complex logos lead to higher perceived authenticity, with the explanatory mechanism behind this being perc…
The effect of the angry emoji position on consumers’ perception of the sender’s anger
Emoji are widely adopted in smartphones, for input methods, and on social networks. As ubiquitous characters, emoji transcend linguistic borders and are gaining worldwide popularity. The purpose of this paper is to examine the effect of the position of the angry emoji in negative online consumer reviews on the consumers’ perceptions of the sender’s anger. The present study first proposed the main location effect of the position of the angry emoji…
No prominent works on this page.
The effect of the angry emoji position on consumers’ perception of the sender’s anger
Emoji are widely adopted in smartphones, for input methods, and on social networks. As ubiquitous characters, emoji transcend linguistic borders and are gaining worldwide popularity. The purpose of this paper is to examine the effect of the position of the angry emoji in negative online consumer reviews on the consumers’ perceptions of the sender’s anger. The present study first proposed the main location effect of the position of the angry emoji…
Does logo complexity impact souvenir authenticity perception? When complex is authentic
People crave authenticity in tourism. However, empirical research on the effect of logo design elements on souvenirs’ perceived authenticity has mainly been ignored in the existing literature. We fill this gap by focusing on logo complexity and examining its impact on souvenir authenticity. Across four studies (N = 1037), we demonstrate that complex logos lead to higher perceived authenticity, with the explanatory mechanism behind this being perc…
Computer Science (2 works) · Digital Marketing and Social Media (2 works) · Perception (2 works) · Psychology (2 works) · Advertising (1 works) · Anger (1 works) · Artificial Intelligence (1 works) · Business (1 works) · Cognitive psychology (1 works) · Communication source (1 works)