Alok R Prasad
Biographic Data
| ID | 8920262 |
|---|---|
| NAME | Alok R Prasad |
| GIVEN NAMES | Alok R |
| FAMILY NAME | Prasad |
| SIGNATURE | PRASAD A R |
| AFFILIATIONS | Mercer Management Consulting |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1998 |
| LATEST PUBLICATION YEAR | 1998 |
| H-INDEX | 0 |
An Empirical Investigation of the “Dynamic McFadden” Model of Purchase Timing and Brand Choice
Purchase timing and brand-choice decisions of households are jointly investigated using the “dynamic McFadden” model of Heckman and Singer. The hazard of brand purchase is decomposed into the category purchase hazard and the probability of brand choice conditional on category purchase. The former is modeled using the hazard-function approach and the latter using a logit model. Unobserved heterogeneity in brand preferences, marketing effects, and …
An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice
Pradeep K. Chintagunta, Alok R. Prasad, An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure, Journal of Business & Economic Statistics, Vol. 16, No. 1 (Jan., 1998), pp. 2-12
No prominent works on this page.
An Empirical Investigation of the “Dynamic McFadden” Model of Purchase Timing and Brand Choice
Purchase timing and brand-choice decisions of households are jointly investigated using the “dynamic McFadden” model of Heckman and Singer. The hazard of brand purchase is decomposed into the category purchase hazard and the probability of brand choice conditional on category purchase. The former is modeled using the hazard-function approach and the latter using a logit model. Unobserved heterogeneity in brand preferences, marketing effects, and …
An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice
Pradeep K. Chintagunta, Alok R. Prasad, An Empirical Investigation of the "Dynamic McFadden" Model of Purchase Timing and Brand Choice: Implications for Market Structure, Journal of Business & Economic Statistics, Vol. 16, No. 1 (Jan., 1998), pp. 2-12
Consumer Market Behavior and Pricing (2 works) · Econometrics (2 works) · Economics (2 works) · Advertising (1 work) · Brand awareness (1 work) · Brand preference (1 work) · Business (1 work) · Computer Science (1 work) · Discrete choice (1 work) · Economic and Environmental Valuation (1 work)