Robert P Leone
Biographic Data
| ID | 8921156 |
|---|---|
| NAME | Robert P Leone |
| GIVEN NAMES | Robert P |
| FAMILY NAME | Leone |
| SIGNATURE | LEONE R P |
| AFFILIATIONS | The Ohio State University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 1996 |
| LATEST PUBLICATION YEAR | 2003 |
| H-INDEX | 0 |
Psychological Implications of Customer Participation in Co-Production
Customer participation in the production of goods and services appears to be growing. The marketing literature has largely focused on the economic implications of this trend and has not addressed customers’ potential psychological responses to participation. The authors draw on the social psychological literature on the self-serving bias and conduct two studies to examine the effects of participation on customer satisfaction. Study 1 shows that c…
Economic Trends and Being Trendy: The Influence of Consumer Confidence on Retail Fashion Sales
Consumers who make early purchases of fashion apparel often pay a premium for being the first to wear the new styles. These consumers are often characterized as being relatively less price sensitive and more affluent than those who make their purchases later in the selling season. In this study we show that the sales of fashion apparel early in the season are substantially influenced by the confidence consumers have about the future state of the …
No prominent works on this page.
Economic Trends and Being Trendy: The Influence of Consumer Confidence on Retail Fashion Sales
Consumers who make early purchases of fashion apparel often pay a premium for being the first to wear the new styles. These consumers are often characterized as being relatively less price sensitive and more affluent than those who make their purchases later in the selling season. In this study we show that the sales of fashion apparel early in the season are substantially influenced by the confidence consumers have about the future state of the …
Psychological Implications of Customer Participation in Co-Production
Customer participation in the production of goods and services appears to be growing. The marketing literature has largely focused on the economic implications of this trend and has not addressed customers’ potential psychological responses to participation. The authors draw on the social psychological literature on the self-serving bias and conduct two studies to examine the effects of participation on customer satisfaction. Study 1 shows that c…
Business (2 works) · Consumer Behavior in Brand Consumption and Identification (2 works) · Economics (2 works) · Advertising (1 works) · Clothing (1 works) · Consumer confidence index (1 works) · Consumer Market Behavior and Pricing (1 works) · Consumer Retail Behavior Studies (1 works) · Customer delight (1 works) · Customer retention (1 works)