Stuart Jay Kaplan
Biographic Data
| ID | 8922677 |
|---|---|
| NAME | Stuart Jay Kaplan |
| GIVEN NAMES | Stuart Jay |
| FAMILY NAME | Kaplan |
| SIGNATURE | KAPLAN S J |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 1990 |
| LATEST PUBLICATION YEAR | 1990 |
| H-INDEX | 0 |
Visual metaphors in the representation of communication technology
This article examines the role of metaphors in communicating social values associated with new communication technology, through an analysis of magazine advertisements for computing and advanced telecommunications products and services. Particular attention is paid to visual metaphors in those texts. The article discusses the implications of the findings for the study of visual metaphors in advertising and research on technology policy discourse
No prominent works on this page.
Visual metaphors in the representation of communication technology
This article examines the role of metaphors in communicating social values associated with new communication technology, through an analysis of magazine advertisements for computing and advanced telecommunications products and services. Particular attention is paid to visual metaphors in those texts. The article discusses the implications of the findings for the study of visual metaphors in advertising and research on technology policy discourse
Advertising (1 work) · Business (1 work) · Cognitive science (1 work) · Computer Science (1 work) · Digital Communication and Language (1 work) · Discourse Analysis in Language Studies (1 work) · Language, Metaphor, and Cognition (1 work) · Linguistics (1 work) · Metaphor (1 work) · Multimedia (1 work)