Mohamed Mifdal
Biographic Data
| ID | 894049 |
|---|---|
| NAME | Mohamed Mifdal |
| GIVEN NAMES | Mohamed |
| FAMILY NAME | Mifdal |
| SIGNATURE | MIFDAL M |
| AFFILIATIONS | Chouaib Doukkali University |
| ORCID | 0000-0002-4622-3037 |
| VERIFIED | Yes |
| TOTAL WORKS | 6 |
| TOTAL CITATIONS | 4 |
| AUTHOR COUNT | 6 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2016 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Female Influencers’ Self-presentation and Digital Leadership in Morocco: A Multimodal Discourse Analysis Approach to their Posted Content on Instagram
In recent years, social media have presented a significant virtual space for women to exercise their feminine subjectivity and realize the values of self-enhancement, ambition and leadership by managing the perceptions of others and projecting a desired social image. Many of the digital platforms host a plethora of social relations across various cultural, racial and gendered variables. With the ascent of social influencers on Facebook, tik-toc a…
Social movements in Morocco: Rethinking Political Opportunities in Terms of Claims and Outcomes
The close scrutiny of social movements in Morocco during the last decade shows that contentious politics changed dramatically from overt high-risk acts of indignation and public defiance in the streets during the Arab Spring to low-risk, tactical boycott campaigns on Facebook and single-issue movements during the last four years. The purpose of this paper is to suggest how we might read, interpret and understand the politics of contention in Moro…
Post-truth, conspiracy, and fake news in the uncertain times of the Covid-19 pandemic in Morocco
During the COVID-19 pandemic, the truth about the virus and its implications were at issue and were the object of a heated debate, nationally and globally. Because of the novelty of that experience, convergent truths emerged in Morocco, exacerbating the uncertainty that was already prevailing. This article examines these convergent truths, their epistemological bases, claims, and resources. This analysis shows the existence of different powers an…
Covidly humorous memes: Coping mechanisms and power dynamics of humour during the pandemic in Morocco
The analysis of memes posted on Moroccan Facebook pages during the first wave of Covid-19 pandemic shows that the use of humour by Moroccans is not only motivated by achieving mirth but it also vehicles critical views about issues of common concern debated in the digital public sphere. Some of these memes were used to cope with fear and uncertainty. However, most memes harboured mixed feelings about the situation and were used for social control …
Breaking frame and frame-shifting in Bassem Youssef’s satirical TV show al-Bernāmeg
This paper reviews how humor is made in terms of three theoretical models. First, it draws on the contribution of the structural semantics to the understanding of the text of the joke, especially the related notion of isotopy and the linear organization of the text of the joke. Second, this paper discusses humor in light of the Semantic Script Theory of Humor (SSTH), and the General Theory of Verbal Humor (GTVH). Third, this paper draws also on t…
Digital politics on Facebook during the Arab Spring in Morocco: Adaptive strategies of satire relative to its political and cultural context
When the Arab Spring began, a growing number of Moroccan Facebookers flaunted their dissent in the face of the regime and used subversive satire to question its legitimacy or push for more freedoms. However, this expression in the form of satire waned after the situation became settled and the satirists had to adjust their satire to the new political reality. This article explores the adaptive strategies of satire in a repressive context during s…
Social movements in Morocco: Rethinking Political Opportunities in Terms of Claims and Outcomes
The close scrutiny of social movements in Morocco during the last decade shows that contentious politics changed dramatically from overt high-risk acts of indignation and public defiance in the streets during the Arab Spring to low-risk, tactical boycott campaigns on Facebook and single-issue movements during the last four years. The purpose of this paper is to suggest how we might read, interpret and understand the politics of contention in Moro…
Breaking frame and frame-shifting in Bassem Youssef’s satirical TV show al-Bernāmeg
This paper reviews how humor is made in terms of three theoretical models. First, it draws on the contribution of the structural semantics to the understanding of the text of the joke, especially the related notion of isotopy and the linear organization of the text of the joke. Second, this paper discusses humor in light of the Semantic Script Theory of Humor (SSTH), and the General Theory of Verbal Humor (GTVH). Third, this paper draws also on t…
Digital politics on Facebook during the Arab Spring in Morocco: Adaptive strategies of satire relative to its political and cultural context
When the Arab Spring began, a growing number of Moroccan Facebookers flaunted their dissent in the face of the regime and used subversive satire to question its legitimacy or push for more freedoms. However, this expression in the form of satire waned after the situation became settled and the satirists had to adjust their satire to the new political reality. This article explores the adaptive strategies of satire in a repressive context during s…
Digital politics on Facebook during the Arab Spring in Morocco: Adaptive strategies of satire relative to its political and cultural context
When the Arab Spring began, a growing number of Moroccan Facebookers flaunted their dissent in the face of the regime and used subversive satire to question its legitimacy or push for more freedoms. However, this expression in the form of satire waned after the situation became settled and the satirists had to adjust their satire to the new political reality. This article explores the adaptive strategies of satire in a repressive context during s…
Breaking frame and frame-shifting in Bassem Youssef’s satirical TV show al-Bernāmeg
This paper reviews how humor is made in terms of three theoretical models. First, it draws on the contribution of the structural semantics to the understanding of the text of the joke, especially the related notion of isotopy and the linear organization of the text of the joke. Second, this paper discusses humor in light of the Semantic Script Theory of Humor (SSTH), and the General Theory of Verbal Humor (GTVH). Third, this paper draws also on t…
Covidly humorous memes: Coping mechanisms and power dynamics of humour during the pandemic in Morocco
The analysis of memes posted on Moroccan Facebook pages during the first wave of Covid-19 pandemic shows that the use of humour by Moroccans is not only motivated by achieving mirth but it also vehicles critical views about issues of common concern debated in the digital public sphere. Some of these memes were used to cope with fear and uncertainty. However, most memes harboured mixed feelings about the situation and were used for social control …
Post-truth, conspiracy, and fake news in the uncertain times of the Covid-19 pandemic in Morocco
During the COVID-19 pandemic, the truth about the virus and its implications were at issue and were the object of a heated debate, nationally and globally. Because of the novelty of that experience, convergent truths emerged in Morocco, exacerbating the uncertainty that was already prevailing. This article examines these convergent truths, their epistemological bases, claims, and resources. This analysis shows the existence of different powers an…
Social movements in Morocco: Rethinking Political Opportunities in Terms of Claims and Outcomes
The close scrutiny of social movements in Morocco during the last decade shows that contentious politics changed dramatically from overt high-risk acts of indignation and public defiance in the streets during the Arab Spring to low-risk, tactical boycott campaigns on Facebook and single-issue movements during the last four years. The purpose of this paper is to suggest how we might read, interpret and understand the politics of contention in Moro…
Female Influencers’ Self-presentation and Digital Leadership in Morocco: A Multimodal Discourse Analysis Approach to their Posted Content on Instagram
In recent years, social media have presented a significant virtual space for women to exercise their feminine subjectivity and realize the values of self-enhancement, ambition and leadership by managing the perceptions of others and projecting a desired social image. Many of the digital platforms host a plethora of social relations across various cultural, racial and gendered variables. With the ascent of social influencers on Facebook, tik-toc a…
Sociology (6 works) · Law (5 works) · Political science (5 works) · Context (archaeology (4 works) · Politics (4 works) · Humor Studies and Applications (3 works) · Law (3 works) · Media studies (3 works) · Psychology (3 works) · Computer Science (2 works)