Yayoi Kito
Biographic Data
| ID | 8942297 |
|---|---|
| NAME | Yayoi Kito |
| GIVEN NAMES | Yayoi |
| FAMILY NAME | Kito |
| SIGNATURE | KITO Y |
| AFFILIATIONS | Kyoto University |
| ORCID | 0000-0002-3243-8029 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Determinants of heterogeneous consumer preferences for organic vegetables in Japan
Purpose This study examined heterogeneous consumer preferences for organic vegetables and their determinants using a market segmentation approach. The analysis aimed to identify consumer segments with a higher willingness to pay (WTP) for organic vegetables and clarify the characteristics of consumers within each segment. Design/methodology/approach A choice experiment was conducted with Japanese consumers in 2024, and a latent class model was ap…
The Years After a Facility Disaster
The Fukushima Dai-ichi Nuclear Power Plant accident in March 2011 has renewed public perceptions of risks related to nuclear facilities. In particular, the risks associated with radioactive food contamination are an important perspective in analysing the relationship between the perceptions of the wider public and the assessments of experts. What was the image of that risk revealed by this disaster? In focus group interviews conducted in 2014, bo…
No prominent works on this page.
Determinants of heterogeneous consumer preferences for organic vegetables in Japan
Purpose This study examined heterogeneous consumer preferences for organic vegetables and their determinants using a market segmentation approach. The analysis aimed to identify consumer segments with a higher willingness to pay (WTP) for organic vegetables and clarify the characteristics of consumers within each segment. Design/methodology/approach A choice experiment was conducted with Japanese consumers in 2024, and a latent class model was ap…
The Years After a Facility Disaster
The Fukushima Dai-ichi Nuclear Power Plant accident in March 2011 has renewed public perceptions of risks related to nuclear facilities. In particular, the risks associated with radioactive food contamination are an important perspective in analysing the relationship between the perceptions of the wider public and the assessments of experts. What was the image of that risk revealed by this disaster? In focus group interviews conducted in 2014, bo…
Consumer behaviour (1 work) · Disaster Management and Resilience (1 work) · Economic and Environmental Valuation (1 work) · Focus group (1 work) · Food products (1 work) · Latent class model (1 work) · Market segmentation (1 work) · Nuclear power (1 work) · Organic Food and Agriculture (1 work) · Organic product (1 work)