Nur Azira Abdul Samad
Biographic Data
| ID | 8944547 |
|---|---|
| NAME | Nur Azira Abdul Samad |
| GIVEN NAMES | Nur Azira Abdul |
| FAMILY NAME | Samad |
| SIGNATURE | SAMAD N A A |
| AFFILIATIONS | Tourism Malaysia, Putrajaya, Malaysia |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Digital Technology Adoption as a Game Changer for Community-based Tourism (CBT) Homestay Operators: A Qualitative Investigation
Malaysia’s tourism industry has incorporated digital technology to attract, inform and serve travellers, but its adoption is limited among community-based tourism (CBT) providers. Because of its importance in the tourism industry, exploring the factors that trigger or hinder the adoption of digital technology among CBT operators is essential. A qualitative approach was utilised, and semi-structured interviews were conducted with 35 CBT homestay o…
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Digital Technology Adoption as a Game Changer for Community-based Tourism (CBT) Homestay Operators: A Qualitative Investigation
Malaysia’s tourism industry has incorporated digital technology to attract, inform and serve travellers, but its adoption is limited among community-based tourism (CBT) providers. Because of its importance in the tourism industry, exploring the factors that trigger or hinder the adoption of digital technology among CBT operators is essential. A qualitative approach was utilised, and semi-structured interviews were conducted with 35 CBT homestay o…
Business (1 works) · Computer Science (1 works) · Digital Marketing and Social Media (1 works) · Diverse Aspects of Tourism Research (1 works) · Knowledge management (1 works) · Marketing (1 works) · Political science (1 works) · Qualitative research (1 works) · Sharing Economy and Platforms (1 works) · Sociology (1 works)