Michal LUKÁČ
Biographic Data
| ID | 8961197 |
|---|---|
| NAME | Michal LUKÁČ |
| GIVEN NAMES | Michal |
| FAMILY NAME | LUKÁČ |
| SIGNATURE | LUKAC M |
| AFFILIATIONS | University of Ss. Cyril and Methodius in Trnava |
| ORCID | 0000-0003-3067-7883 |
| VERIFIED | Yes |
| TOTAL WORKS | 5 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 5 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Digital Communication Strategies in the Context of Heritage Sites
Historic buildings are essential pillars of cultural tourism, preserving historical identity and contributing to regional socioeconomic development. In the V4 countries, castles and chateaux rank among the most visited heritage sites, with their long term competitiveness increasingly shaped by effective marketing communication and the growing role of digital technologies. The article aims to assess the effectiveness of digital tools used in herit…
The Potential of the Socio-Demographic Profile of the Visitor in the Museum's Product Strategy
One of the types of cultural sector institutions with a solid potential to use modern management methods are organisations dealing with cultural heritage management, such as castle museums. Today, however, these cathedrals of cultural tourism have to face the pressures of economic and social change to build public authority and recognition, but most importantly, to create interest and an attractive offer for their existing audiences and a hithert…
Identification of the territorial conditions for the film tourism development in Slovak Republic
Tourist visits to a destination or attraction as a result of the destination being featured on television, video, or the cinema screen were the ones, that stimulated the creation and development of film tourism, which quickly established itself in global conditions. The main objective of the paper was focused on the identification and the perception of the conditions of film tourism development in Slovak republic. So far, a lot of film production…
Impact of Digital Tools on the Interest in Visiting Heritage Objects in Tourism
Heritage objects play an important role not only for the development of tourism but also for the knowledge of humanity. This contribution is focused on the perception of the importance of applying modern digital tools to heritage objects. The aim of the paper is to find out and analytically evaluate whether the implementation of modern digital tools motivates to a more significant visit of heritage objects. Based on a sample of respondents from t…
Perception of the Necessity of Digital Innovations Application as an Element of Health Protection and Sustainable Hospitality Sector Future
Hospitality, which suffered a huge blow during the Covid-19 period and had to adapt its operation to pandemic measures, heads for its recovery. Innovation is one of the ways to get out of an unfavourable situation having in mind that health risks can represent a significant factor affecting participation in tourism. The paper specifies the perception of the necessity of digital innovations application as health protection factor and sustainable m…
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Perception of the Necessity of Digital Innovations Application as an Element of Health Protection and Sustainable Hospitality Sector Future
Hospitality, which suffered a huge blow during the Covid-19 period and had to adapt its operation to pandemic measures, heads for its recovery. Innovation is one of the ways to get out of an unfavourable situation having in mind that health risks can represent a significant factor affecting participation in tourism. The paper specifies the perception of the necessity of digital innovations application as health protection factor and sustainable m…
The Potential of the Socio-Demographic Profile of the Visitor in the Museum's Product Strategy
One of the types of cultural sector institutions with a solid potential to use modern management methods are organisations dealing with cultural heritage management, such as castle museums. Today, however, these cathedrals of cultural tourism have to face the pressures of economic and social change to build public authority and recognition, but most importantly, to create interest and an attractive offer for their existing audiences and a hithert…
Identification of the territorial conditions for the film tourism development in Slovak Republic
Tourist visits to a destination or attraction as a result of the destination being featured on television, video, or the cinema screen were the ones, that stimulated the creation and development of film tourism, which quickly established itself in global conditions. The main objective of the paper was focused on the identification and the perception of the conditions of film tourism development in Slovak republic. So far, a lot of film production…
Impact of Digital Tools on the Interest in Visiting Heritage Objects in Tourism
Heritage objects play an important role not only for the development of tourism but also for the knowledge of humanity. This contribution is focused on the perception of the importance of applying modern digital tools to heritage objects. The aim of the paper is to find out and analytically evaluate whether the implementation of modern digital tools motivates to a more significant visit of heritage objects. Based on a sample of respondents from t…
Digital Communication Strategies in the Context of Heritage Sites
Historic buildings are essential pillars of cultural tourism, preserving historical identity and contributing to regional socioeconomic development. In the V4 countries, castles and chateaux rank among the most visited heritage sites, with their long term competitiveness increasingly shaped by effective marketing communication and the growing role of digital technologies. The article aims to assess the effectiveness of digital tools used in herit…
Diverse Aspects of Tourism Research (4 works) · Tourism (4 works) · Archaeology (3 works) · Business (3 works) · Geography (3 works) · Marketing (3 works) · Political science (3 works) · Cultural heritage (2 works) · Museums and Cultural Heritage (2 works) · Perception (2 works)