José A PEDRAZA-RODRÍGUEZ
Biographic Data
| ID | 8961341 |
|---|---|
| NAME | José A PEDRAZA-RODRÍGUEZ |
| GIVEN NAMES | José A |
| FAMILY NAME | PEDRAZA-RODRÍGUEZ |
| SIGNATURE | PEDRAZA-RODRÍGUEZ J A |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Co-Creation and Loyalty in Travel Agencies
The aim of this study is to analyze how co-creation activities influence consumer behavior. The study is framed within the context of post-pandemic tourism recovery in emerging destinations, where traditional travel agencies face increasing challenges derived from digitalization and the growing tendency of tourists to independently plan their trips online. Specifically, it examines how these activities first improve perceived value and customer s…
Management skills and organizational culture as sources of innovation for firms in peripheral regions
The existing literature shows that the knowledge and skills of managers and organizational culture are key elements to innovate. We present a model that explores the relationship of innovation with management skills and some elements of organizational culture. The study has selected indicators previously compiled from the literature, reorganized for the purpose of this research, and the model proposed here has been assessed using a multivariate t…
No prominent works on this page.
Management skills and organizational culture as sources of innovation for firms in peripheral regions
The existing literature shows that the knowledge and skills of managers and organizational culture are key elements to innovate. We present a model that explores the relationship of innovation with management skills and some elements of organizational culture. The study has selected indicators previously compiled from the literature, reorganized for the purpose of this research, and the model proposed here has been assessed using a multivariate t…
Co-Creation and Loyalty in Travel Agencies
The aim of this study is to analyze how co-creation activities influence consumer behavior. The study is framed within the context of post-pandemic tourism recovery in emerging destinations, where traditional travel agencies face increasing challenges derived from digitalization and the growing tendency of tourists to independently plan their trips online. Specifically, it examines how these activities first improve perceived value and customer s…
Structural equation modeling (2 works) · Absorptive capacity (1 work) · Business (1 work) · Computer Science (1 work) · Customer satisfaction (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Innovation and Knowledge Management (1 work) · Innovation Diffusion and Forecasting (1 work) · Intellectual Capital and Performance Analysis (1 work)