Yadira PÁRRAGA
Biographic Data
| ID | 8961342 |
|---|---|
| NAME | Yadira PÁRRAGA |
| GIVEN NAMES | Yadira |
| FAMILY NAME | PÁRRAGA |
| SIGNATURE | PÁRRAGA Y |
| AFFILIATIONS | Escuela Superior Politécnica Agropecuaria de Manabí Manuel Félix López |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Co-Creation and Loyalty in Travel Agencies
The aim of this study is to analyze how co-creation activities influence consumer behavior. The study is framed within the context of post-pandemic tourism recovery in emerging destinations, where traditional travel agencies face increasing challenges derived from digitalization and the growing tendency of tourists to independently plan their trips online. Specifically, it examines how these activities first improve perceived value and customer s…
No prominent works on this page.
Co-Creation and Loyalty in Travel Agencies
The aim of this study is to analyze how co-creation activities influence consumer behavior. The study is framed within the context of post-pandemic tourism recovery in emerging destinations, where traditional travel agencies face increasing challenges derived from digitalization and the growing tendency of tourists to independently plan their trips online. Specifically, it examines how these activities first improve perceived value and customer s…
Customer satisfaction (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Loyalty (1 work) · Service and Product Innovation (1 work) · Structural equation modeling (1 work) · Sustainability (1 work) · Tourism (1 work) · TRIPS architecture (1 work)