Sansanee Krajangchom
Biographic Data
| ID | 896215 |
|---|---|
| NAME | Sansanee Krajangchom |
| GIVEN NAMES | Sansanee |
| FAMILY NAME | Krajangchom |
| SIGNATURE | KRAJANGCHOM S |
| AFFILIATIONS | Chiang Mai University |
| ORCID | 0000-0002-7799-8046 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 1 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 1 |
Applying Mythical Belief to Product Marketing in Thailand
This study explores the cultural significance of the Phaya Luang, a mythical creature worshipped by the Tai Lue people in Thailand, aiming to harness these beliefs to innovate and market new cultural products for heritage tourism. Employing qualitative methods, including document analysis, in-depth interviews, focus groups, and workshops, this research investigates the ancestral transmission of Phaya Luang beliefs through oral literature. It reve…
Origins and localization of Tai Lue food culture in Northern Thailand
This qualitative investigation explores the cuisine of the Tai Lue people, an ethnic minority group in Northern Thailand. Through documentary analysis, field study and participatory action research, four traditional Tai Lue dishes were transformed for presentation to visitors. Community members developed these products in cooperation with a trained chef. The final products were marketed through a university podcast project and at a cultural fair.…
Origins and localization of Tai Lue food culture in Northern Thailand
This qualitative investigation explores the cuisine of the Tai Lue people, an ethnic minority group in Northern Thailand. Through documentary analysis, field study and participatory action research, four traditional Tai Lue dishes were transformed for presentation to visitors. Community members developed these products in cooperation with a trained chef. The final products were marketed through a university podcast project and at a cultural fair.…
Origins and localization of Tai Lue food culture in Northern Thailand
This qualitative investigation explores the cuisine of the Tai Lue people, an ethnic minority group in Northern Thailand. Through documentary analysis, field study and participatory action research, four traditional Tai Lue dishes were transformed for presentation to visitors. Community members developed these products in cooperation with a trained chef. The final products were marketed through a university podcast project and at a cultural fair.…
Applying Mythical Belief to Product Marketing in Thailand
This study explores the cultural significance of the Phaya Luang, a mythical creature worshipped by the Tai Lue people in Thailand, aiming to harness these beliefs to innovate and market new cultural products for heritage tourism. Employing qualitative methods, including document analysis, in-depth interviews, focus groups, and workshops, this research investigates the ancestral transmission of Phaya Luang beliefs through oral literature. It reve…
Anthropology (1 work) · Appeal (1 work) · Citizen journalism (1 work) · Commodification (1 work) · Crafts, Textile, and Design (1 work) · Culinary Culture and Tourism (1 work) · Cultural and Communication Design Research (1 work) · Cultural heritage (1 work) · Diverse Aspects of Tourism Research (1 work) · Ethnic group (1 work)