Vladimíra Kučerová
Biographic Data
| ID | 8962475 |
|---|---|
| NAME | Vladimíra Kučerová |
| GIVEN NAMES | Vladimíra |
| FAMILY NAME | Kučerová |
| SIGNATURE | KUČEROVÁ V |
| AFFILIATIONS | Brno University of Technology |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2017 |
| LATEST PUBLICATION YEAR | 2018 |
| H-INDEX | 0 |
Methodology for planning a successful store flyer campaign based on a case study from a Czech retail market
Research background: An essential part of marketing practice in contemporary food retail is the store flyer campaign, in which goods are offered at discounted prices. Even if it is not a new innovation in the field of sales promotion, its popularity does not decrease, and what?s more, in many countries it is still one of the most successful forms of promotion and communication with customers. Purpose of the article: This article brings an answer …
VAT and its influence on buying behaviour in the Czech Republic
Research background: Value added tax (VAT) is nowadays the most widely used indirect tax system in developed countries. Value added tax, is an instrument of fiscal policy and also a very important source of income for the state budget. It is one of the universal indirect taxes, which has a significant influence on the price level in the country. The European Union's system of value added tax on goods and services is primarily governed by "the 6th…
No prominent works on this page.
VAT and its influence on buying behaviour in the Czech Republic
Research background: Value added tax (VAT) is nowadays the most widely used indirect tax system in developed countries. Value added tax, is an instrument of fiscal policy and also a very important source of income for the state budget. It is one of the universal indirect taxes, which has a significant influence on the price level in the country. The European Union's system of value added tax on goods and services is primarily governed by "the 6th…
Methodology for planning a successful store flyer campaign based on a case study from a Czech retail market
Research background: An essential part of marketing practice in contemporary food retail is the store flyer campaign, in which goods are offered at discounted prices. Even if it is not a new innovation in the field of sales promotion, its popularity does not decrease, and what?s more, in many countries it is still one of the most successful forms of promotion and communication with customers. Purpose of the article: This article brings an answer …
Business (2 works) · Czech (2 works) · Economics (2 works) · Ad valorem tax (1 work) · Advertising (1 work) · Consumer Market Behavior and Pricing (1 work) · Consumer Retail Behavior Studies (1 work) · Directive (1 work) · Economic and Fiscal Studies (1 work) · European union (1 work)